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SuperOrdinary · 3 months ago

Senior Brand Manager, TikTok Shop

Beverly Hills, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

4+ years exp

SuperOrdinary is a dynamic growth partner and marketplace expert behind the success of exciting consumer brands. They are seeking a Senior Brand Manager for TikTok Shop to lead client relationships and drive platform growth through strategic planning and execution. The role involves managing partnerships, optimizing sales strategies, and utilizing data-driven insights to enhance brand performance on TikTok Shop.

BeautyCosmeticsWellness

Responsibilities

Own Enterprise Partnerships: Serve as the senior point of contact, set communication cadence, run QBRs/MBRs, and manage stakeholder expectations

Develop and Drive Growth: Build and execute TikTok Shop growth strategies by developing multi-quarter growth plans spanning assortment, pricing, promotions, livestreams, affiliates and paid media

Optimize for Success: Diligently monitor key performance indicators (KPIs) and continuously optimize for sales, engagement, and conversion

Stay Ahead of the Curve: Keep your finger on the pulse of the ever-evolving TikTok Shop landscape, including trends, algorithm updates, and emerging best practices

Master Inventory and Campaigns: Oversee inventory management, pricing strategies, and campaign execution, collaborating closely with internal teams and brand partners

Build Strong Partnerships: Serve as the primary point of contact for our valued brand partners, providing regular performance updates, strategic insights, and identifying new opportunities

Work Cross-Functionally: Align TikTok Shop strategies with broader e-commerce, affiliate, and paid media initiatives

Analyze and Report: Track and analyze sales performance, traffic, and conversion metrics to identify growth levers

Provide Actionable Insights: Deliver weekly and monthly reports packed with data-backed insights, strategic recommendations, and clear action plans

Make Data-Driven Decisions: Utilize data to inform your strategic decisions and continuously refine your approach

Executive Reporting: Deliver concise, insight-rich decks and verbal readouts; translate data into decisions and next steps

Qualification

E-commerce expertiseTikTok Shop experienceClient communicationAnalytical skillsProject managementAffiliate marketingInfluencer collaborationsCross-functional leadershipOrganizational skills

Required

4+ years of experience in e-commerce and brand management with hands-on experience on one or more platforms: TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct TikTok Shop experience is a significant plus!

Exceptional client communication (written, verbal and presentation) with a track record of C-Suite ready deliverables

Advanced organization & program leadership across complex, multi-stakeholder initiatives

Strong analytical rigor: forecasting, KPI diagnosis, and insight-to-action storytelling

Exceptional organizational and project management skills with a proven ability to manage multiple brands effectively

Operates with urgency, ownership and a solutions mindset

The ability to thrive in a fast-paced environment, solve problems creatively, and adapt quickly to change