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New York Life Insurance Company · 3 days ago

Corporate Vice President, Integrated Field Content and Channels Lead

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$116K/yr - $166K/yr

10+ years exp

New York Life Insurance Company is seeking a highly motivated strategic and operational leader to head the Integrated Field Content and Channels team. This role will drive the development, delivery, and optimization of content across digital channels and campaigns to empower agents and advisors to achieve their marketing and business objectives.

FinanceFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Develop and own the overall field marketing content strategy for prospecting and nurturing-aimed at elevating and supporting the personal brand of our agents and advisors

Responsible for connecting field content strategy into broader Client Prospecting Value Stream initiatives

Lead the team to develop single channel and multi channel campaigns by topic; evaluation and maintenance of current campaigns; Set field content priorities and roadmaps

Lead the team to review, assessment & ongoing optimization of individual channel content (ie, social and email)

Ensure the content production process is optimized to meet the needs of the field content team

Track performance analytics and apply insights to improve content effectiveness and agent adoption

Ensure compliance with brand standards and regulatory guidelines across all content formats

Qualification

Content strategyDigital marketingMultichannel executionSocial media platformsContent management systemsPerformance metricsStakeholder engagementUser-centric mindsetAgent/advisor enablementNYL AgencyProject managementCommunication skillsProblem solving

Required

10+ years of experience in content strategy, digital marketing, or field enablement

Proven leadership in managing multichannel content programs and cross-functional teams

Strong understanding of personalization, social strategy, campaign lifecycle, and performance metrics

Experience with Social Media Platforms (Facebook, Instagram, LinkedIn)

Excellent communication, project management, and stakeholder engagement skills

Experience with content management systems, analytics platforms, and marketing automation tools

Understanding marketing needs of sales professionals and/or the life insurance industry

Ability to operate within a highly complex and highly matrixed environment

Serve as a key liaison with senior leadership to communicate strategy, progress, and impact

Preferred

Experience and/or understanding of NYL Agency structure

Benefits

Leave programs

Adoption assistance

Student loan repayment programs

Company

New York Life Insurance Company

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.

Founded in 1845

New York, New York, USA

10001+ employees

https://www.newyorklife.com/

H1B Sponsorship

New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (149)

2024 (99)

2023 (85)

2022 (77)

2021 (48)

2020 (65)