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Dermalogica · 1 day ago

Strategic Marketing Lead

Carson, CA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $75K/yr

5+ years exp

Dermalogica is a leading company in the professional skincare industry, seeking a Strategic Marketing Lead to drive growth and engagement within their digital community platform. The role focuses on creating innovative marketing campaigns, enhancing member experiences, and leveraging data insights to strengthen community engagement.

Personal Health

Responsibilities

Design and launch disruptive marketing campaigns that attract new members from all corners of the industry

Explore and test innovative acquisition channels to rapidly expand membership

Build momentum by positioning IDI as the digital destination for professional skin therapists worldwide

Create seamless onboarding experiences that inspire new members to take their first action, return often, and feel the immediate value of belonging

Develop conversion strategies that transform passive observers into active participants who post, comment, and contribute regularly

Craft re-engagement campaigns that bring inactive members back into the conversation

Partner with the IDI Community Lead and content teams to deliver campaigns, events, classes, and discussions that keep the community buzzing

Ensure the right content, cadence, and formats spark high-quality conversations both within the community and across connected platforms

Collaborate with the IDI Community Lead to translate thought leadership into engaging digital content

Monitor and analyze key community engagement metrics (acquisition, DAU/MAU, retention, engagement rates, etc.) to measure health and identify opportunities

Run experiments, test bold ideas, and double down on what works to consistently improve results

Translate analytics into clear recommendations that shape future campaigns and community strategy

Bring IDI’s authoritative yet approachable voice to life across every touchpoint

Position the IDI community as a trusted space for learning, inspiration, and professional growth

Act as an internal advocate, driving awareness and adoption of the community across IDI and cross-functional teams

Qualification

Strategic marketingDigital community managementOnline community platformsDigital campaign managementCopywritingContent strategyAnalytical mindsetProfessional skincare knowledgeCommunity-buildingCommunicationCreative thinkingAdaptability