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Norwegian Cruise Line Holdings Ltd. · 4 days ago

Senior Analyst Marketing Analytics

Miami, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

Norwegian Cruise Line Holdings Ltd. is seeking a Senior Analyst in Marketing Analytics to partner closely with senior marketing leadership. This role focuses on delivering strategic dashboards and performance insights to optimize marketing effectiveness across various campaigns and support growth initiatives.

TourismTransportationTravel

Responsibilities

Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners

Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies

Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions

Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making

Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale

Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI

Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges

Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment

Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions

Perform other job-related functions as assigned

Qualification

SQLTableauData AnalyticsExcelAdobe AnalyticsRPythonCommunication SkillsSelf-motivatedTime Management

Required

Bachelor's Degree

Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field

Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics

Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools

Advanced proficiency in SQL, Tableau, and Excel

Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams

Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment

Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills

Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics