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Atlantic Health · 2 hours ago

Manager of Digital Marketing Analytics

Morristown, NJ

Full-time

Onsite

Senior Level

6+ years exp

Atlantic Health is a leading non-profit health care system in the nation, dedicated to providing high-quality care. They are seeking a Techno Functional Web & Digital Marketing Manager to lead digital analytics efforts, focusing on web performance, consumer behavior, and campaign optimization, while collaborating with various teams to drive data-informed decisions.

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Responsibilities

Lead web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance

Monitor site performance, user engagement, and conversion metrics to inform optimization efforts

Translate complex data into actionable insights for marketing and product teams

Ensure tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM)

Manage and mentor one direct report (digital analyst)

Provide dotted-line leadership to cross-functional internal teams and vendor resources

Foster a culture of rigor, innovation, and continuous improvement

Build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement

Collaborate with IT, data engineering, and external vendors to ensure analytics solutions meet business needs

Challenge, shape, and validate vendor-recommended & delivered solutions

Maintain a library of reusable dashboards, queries, and reporting templates

Evaluate and implement emerging tools and methodologies (e.g., AI/ML, dbt)

Champion automation of manual reporting tasks to enable self-serve analytics

Drive continuous improvement in reporting latency, accuracy, and usability

Qualification

Digital marketing analyticsGA4SQLPower BILooker / Looker StudioGoogle Search ConsoleConsumer journey analysisData integrationStakeholder managementHealthcare backgroundDigital privacy regulationProject managementTeam leadershipCommunication skills

Required

6+ years of experience in digital marketing analytics, with at least 2 years in a leadership role

Expertise in GA4, Power BI, SQL, Looker / Looker Studio, Google Search Console, and web analytics platforms

Strong understanding of consumer journey analysis and campaign performance measurement

Experience integrating & consolidating data from multiple sources (CRM, EHR, media platforms, etc.)

Excellent communication, project management, and stakeholder management skills

Preferred

Experience with Salesforce Data Cloud, BigQuery, and dbt

Familiarity with tagging frameworks (GTM, Adobe Launch) and digital privacy regulation to ensure HIPAA compliance in digital tracking

Background in healthcare or other regulated industries

Benefits

Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)

Life & AD&D Insurance.

Short-Term and Long-Term Disability (with options to supplement)

403(b) Retirement Plan: Employer match, additional non-elective contribution

PTO & Paid Sick Leave

Tuition Assistance, Advancement & Academic Advising

Parental, Adoption, Surrogacy Leave

Backup and On-Site Childcare

Well-Being Rewards

Employee Assistance Program (EAP)

Fertility Benefits, Healthy Pregnancy Program

Flexible Spending & Commuter Accounts

Pet, Home & Auto, Identity Theft and Legal Insurance

Company

Atlantic Health

Glassdoor4.0

Atlantic Health is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area.

Founded in 1996

Newton, New Jersey, USA

10001+ employees