Agilysys · 1 month ago
Manager, Demand Marketing
Alpharetta, GA
Full-time
Onsite
Mid, Senior Level
5+ years expAgilysys, Inc. is an innovative software development company dedicated to transforming the guest experience through technology. The Manager, Demand Marketing will lead efforts to build awareness and demand for Agilysys products in the food service management industry, focusing on designing and optimizing marketing programs to generate high-quality leads.
Information TechnologySoftware
Responsibilities
Identify key target buyers based on sales priorities and goals; build and prioritize campaigns that reach and resonate with them
Develop and own the demand generation plan and calendar for core product verticals within food service management and related sectors (restaurants, higher education, healthcare, active adult communities, amusement parks, convention center and golf)
Develop and manage comprehensive marketing programs such as campaigns, trade shows, webinars, content syndication, and other identified channels
Plan for participation in trade shows and industry events, particularly in food service management and hospitality
Leverage events before, during, and after for content, digital amplification, and outbound outreach
Lead content strategy for sector specific demand gen: landing pages, nurture flows, SEO/SEM, display, retargeting)
Collaborate with analytics team to measure and optimize digital campaigns to drive awareness and pipeline
Build and execute targeted email campaigns, account-based marketing (ABM) where applicable, and outbound outreach to key accounts
Collaborate with the content team to ensure coverage across TOFU, MOFU, and BOFU with the right mix of assets to drive conversion
Partner with product marketing and sales to develop and deploy effective sales enablement tools, including pitch decks, competitive battle cards, FAQs, and product one-pagers
Ensure that leads generated are qualified and have a high potential to convert, work closely with sales on handoff criteria, SLAs, and feedback loops
Monitor pipeline metrics — lead to opportunity conversion, cost per lead / opportunity, pipeline velocity, funnel leakage — and report on demand generation ROI
Stay current on food service management/ SaaS industry trends, competitive programs and marketing best practices
Forecast program spend, track actuals vs. budget, and ensure financial discipline
Manage vendor and agency relationships (e.g., media buying, event management, co-marketing partners)
Qualification
Required
Bachelor's degree in marketing, Business, or related field; MBA is a plus
5–8+ years of experience in B2B marketing, ideally in SaaS or technology
Proven track record managing marketing programs or campaigns end-to-end, especially digital channels, ABM, content syndication, virtual/hybrid/in-person events and trade shows
Strong project management skills; comfortable juggling multiple large programs simultaneously
Excellent analytical skill with the ability to interpret data, derive insights, and make recommendations
Hands-on experience with marketing automation (Pardot preferred), and CRM (Salesforce preferred)
Excellent written and verbal communication, stakeholder management, and cross-functional collaboration skills
Comfortable working in a fast-paced environment, adapting to change, and scaling processes
Ability to travel occasionally for industry events, customer meetings, or regional alignment sessions
Preferred
Background in hospitality, food service management, travel or related verticals is highly desirable
Success with co-marketing and partner programs
Experience with conducting lead qualification before handing off to sales
Company
Agilysys
Agilysys is a hospitality solutions company.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$72.7M2024-02-14Post Ipo Secondary· $72.7M
1978-06-13IPO
Leadership Team
Prabuddha Biswas
CTO
Joe Ahmed Youssef
SVP & Chief Commercial Officer
Recent News
Hotel Management Network
2026-01-16
Company data provided by crunchbase