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VEG ER for Pets · 3 months ago

Market Growth Partner

Dublin, OH

Full-time

Onsite

Mid Level

3+ years exp

VEG ER for Pets is a rapidly expanding company focused on rethinking emergency care for pets and their owners. They are seeking a Market Growth Partner to enhance brand awareness and drive growth in the Ohio, Indiana, Kentucky, and Michigan area by collaborating with hospital leadership and executing strategic marketing initiatives.

Customer ServiceEmergency MedicineHealth CarePetVeterinary

Responsibilities

Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness

Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions

Partner with market owners to determine each hospital's specific marketing needs and level of support

Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives

Monitor and interpret referral source and case volume trends to inform targeted marketing efforts

Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making

Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning

Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership

Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials

Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity

Research and evaluate larger strategic initiatives and growth opportunities

Collaborate on paid media strategies to support brand awareness and localized marketing efforts

Proactively source media placements and sponsorships to elevate market presence

Own and implement growth initiatives, ensuring effective training, execution, and accountability

Refine and update market-specific marketing materials

Leverage analytics and customer data to uncover trends and inform strategic decisions

Qualification

Marketing strategiesCommunity engagementData-driven decision-makingB2B outreachTrend analysisLeadership skillsInterpersonal skillsProject management

Required

A Bachelor's Degree in Marketing/Communications or Business/Sales

3-5 years of corporate/field marketing or sales experience

The ability to travel 50% of the time

Proven ability to develop marketing strategies and end-to-end programs

Ability to prioritize and manage multiple projects with quick deadlines

Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management

Benefits

Competitive Compensation Including base salary + bonus + benefits.

Comprehensive health and wellness benefits, and access to free therapy or counseling

Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families

Unlimited PTO to use for vacation or sick days - however you need it!

Generous referral rewards, so our awesome people can bring in more awesome people.

And the little (big) things, like casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge for when you're hungry and free lunches twice a week!!

Company laptop and a monthly cell phone reimbursement