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Mid-States Distributing, LLC · 3 months ago

Director of Data and Category Insights

Fort Worth, TX

Full-time

Onsite

Director/Executive

Mid-States Distributing, a leading Farm, Ranch, and Home Retail Cooperative, is seeking a highly analytical and strategic Director of Data and Category Insights. This role involves leading the development of consumer, category, and market insights to drive informed business decisions, collaborating cross-functionally to deliver actionable insights that support growth and marketing initiatives.

AccountingRetailWholesale

Responsibilities

Lead the creation and execution of category insights strategies to drive business growth and enhance product positioning

Provide thought leadership on emerging trends, competitive landscape, and consumer behavior within key categories

Develop and implement frameworks for tracking category performance, growth opportunities, and market dynamics

Design and manage comprehensive research studies, both qualitative and quantitative, to gather critical insights into consumer behavior, preferences, and buying patterns

Analyze and synthesize data from various sources (e.g., sales data, market research, consumer surveys) to deliver actionable insights

Identify key drivers of consumer demand and preferences, translating findings into strategic recommendations

Monitor and assess competitive activity within key categories, providing recommendations to leadership for maintaining a competitive edge

Conduct SWOT analysis, market share analysis, and performance tracking to understand competitor positioning and anticipate market shifts

Collaborate with Marketing, Sales, and other key departments to ensure category insights align with business goals and product strategies

Provide insights to guide marketing campaigns, promotional activities, and innovation efforts

Support category managers and brand teams by providing actionable insights for pricing strategies, assortments, and go-to-market approaches

Deliver clear and impactful presentations of category insights and strategic recommendations to senior leadership and other stakeholders

Create regular reports that monitor key category metrics, market trends, and performance benchmarks

Develop and manage dashboards to track category performance over time and ensure data accessibility for decision-making

Stay at the forefront of industry trends and innovations that could impact category performance

Lead the identification of new growth opportunities and emerging consumer behaviors within the category

Leverage advanced analytics and digital tools to extract insights from large datasets and improve forecasting accuracy

Qualification

Data analysisMarket researchCategory strategyAdvanced analyticsExcelPower BIDOMOAnalytical mindsetCommunication skillsLeadership skillsInterpersonal skillsDetail-oriented

Required

Bachelor's degree in Business, Marketing, Economics, Statistics, or related field (Master's degree or MBA preferred)

Strong proficiency in data analysis tools, including Excel, Power BI, and advanced analytics software, DOMO

Experience with qualitative and quantitative research methodologies (e.g., surveys, focus groups, observational studies)

Excellent communication and presentation skills

Strong business acumen with the ability to apply insights to drive category growth and strategic decisions

Proven track record of driving successful consumer and market insight initiatives within a fast-paced, dynamic environment

A genuine passion for and love of discovery and innate curiosity to mine complex data and create valuable and actionable insights for diverse stakeholders

Strong analytical mindset and ability to draw conclusions from large data sets

Strategic thinker with a passion for identifying growth opportunities and developing innovative solutions

Excellent leadership and interpersonal skills, with a collaborative approach to working cross-functionally

Ability to thrive in a fast-paced environment with shifting priorities and deadlines

Advanced knowledge of category dynamics, consumer behavior, and industry best practices

Detail-oriented with a focus on delivering high-quality, actionable insights

Ability to stand, walk, reach, climb, bend and kneel

Ability to lift up to 30 pounds frequently and 50 pounds+ occasionally

Ability to reach above and below the shoulders

Ability to use hands and fingers to grasp, twist, and pull

Ability to withstand external weather conditions (rain, cold, heat or other adverse weather) to perform tasks as assigned

Company

Mid-States Distributing, LLC

Established in 1954, Mid-States Distributing ("Mid-States") is the leading Farm, Ranch and Home Retail Organization that unites its Members to harness and leverage their collective capabilities, strengths and resources resulting in increased market share, revenue, and profit for all.

Founded in 1953