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Linnaeus · 3 months ago

Program Manager, Field Marketing

Support Office - Vancouver

Full-time

Hybrid

Mid, Senior Level

$69K/yr - $95K/yr

5+ years exp

Linnaeus is a company seeking a Program Manager for Field Marketing to oversee marketing strategies for hospital growth in specified regions. The role involves managing various marketing initiatives, collaborating with field leadership, and ensuring the successful execution of marketing activities for new hospital openings.

Health CareVeterinary

Responsibilities

Live and exemplify the Five Principles of Mars, Inc. within self and team

Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals including:

Managing vendors/agencies to coordinate media placement and testing

Overseeing budgets to achieve program goals effectively and efficiently

Ensure operational alignment on strategies

Set benchmarks with Digital Marketing Program Manager and analyze the performance of the new hospital openings, developing and adjusting marketing strategies to support these hospitals in meeting first-year revenue plan

Monitor the performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios and assess the needs for marketing support. Assist with field marketing alignment and response

Partner with product marketing team on OWP project management for ongoing product development, growth and support. Oversee change management of new products or product changes in the field

Support the marketing strategy and tactics for dedicated region(s) based on the hospital/market needs by employing direction from strategy director, feedback from field leaders, scheduling audits, and marketing analytics

Manage the execution of grand opening marketing activities pre, during and post opening for new hospitals

Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals

Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals. Develop and execute scalable plans and organizational rollouts

Support region(s) in improving OSAT and OWP growth and retention in pursuit of achieving OGSMs

Collaborate with other Marketing partners to support new media, offers, and messaging that could be used to drive regional performance

Proactively provide feedback on regional marketing activity and trends to the Directors of Strategy and others marketing team members as needed

Actively partner and be a team player with Sr. Coordinators/Associate Specialists within the field marketing team on regional support tactics, best practices, and organizational agility

Support practice initiatives, partner cross functionally with teams (e.g., Transformation, other Marketing groups, IT, Vet Affairs, etc.), and lead designated marketing workstreams for strategic and functional projects that impact business growth

Other job duties as assigned

Qualification

Marketing StrategyProduct MarketingProject ManagementBudget ManagementMarketing AnalyticsCommunication SkillsTeam CollaborationProblem Solving

Required

Bachelor's degree in Business Administration, Communication or Marketing is preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities

Five years of relevant marketing experience are required, with hospital and/or field marketing experience preferred

Experience with marketing plan development, oversight and/or implementation of various marketing tools (multimedia, direct mail, events, marketing partnerships, etc.) is required

A strong understanding of product marketing and client experience as it relates to roll-out and management of best in class consumer products and services is required

Demonstrated project management experience planning and overseeing projects in a timely manner and within budget is required