Apply on Employer Site

DriveTime · 1 week ago

Senior Analyst, Performance Marketing

Tempe, AZ

Part-time

Hybrid

Mid, Senior Level

3+ years exp

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. The Senior Analyst, Marketing Analytics - Nurture will focus on analyzing and optimizing performance across customer communications to improve lead-to-sale conversion.

AutomotiveFinancial ServicesSales Automation

Responsibilities

Analyzing customer communications performance across email, phone, SMS, and retail sales channels to identify trends and opportunities

Designing and executing A/B and multivariate tests to optimize communication strategies

Building and maintaining reporting that connects CRM and marketing data to conversion outcomes

Partnering with marketing, sales, and support teams to recommend improvements to customer journeys

Presenting actionable insights and recommendations to business stakeholders

Contributing subject matter expertise in nurture analytics and helping advance measurement practices within the team

Qualification

SQLPythonSnowflakeData visualizationEmail analyticsCall center sales analyticsRetail analyticsCustomer journey optimizationAnalytical abilitiesIntellectual curiosityQuantitative degreeStrategic thinking

Required

A quantitative degree in either; economics, finance, analytics, math, engineering, computer science

3+ years experience in an analytics capacity

Willingness to go above and beyond what might be expected

Proficient in Snowflake, SQL, Python, and data visualization

Strong understanding of customer journey optimization and conversion metrics

Preferred

Experience with email analytics, call center sales analytics, and retail analytics is a major plus

Killer analytical and reporting abilities. You'll need the capability to analyze data and in return, prepare timely reports on your findings

Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking

Intellectual curiosity. Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base?

Benefits

Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.

401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.

Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.

Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!

In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!

Paid Time Off. Not just lip service: we work hard, to play hard ! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!