WEX · 3 days ago
Senior Data Product Manager, Marketing Automation
United States
Full-time
Remote
Mid, Senior Level
$113K/yr - $150K/yr
5+ years expWEX is an innovative payments and technology company leading the way in a rapidly changing environment. They are seeking an experienced Senior Data Product Manager to lead the strategy and execution of their Marketing Automation initiatives, focusing on how to collect, unify, and activate customer data to enhance marketing performance.
Financial ServicesFinTechPaymentsSoftware
Responsibilities
Define the Strategic Roadmap: Develop and drive the strategic roadmap for WEX’s Marketing Automation initiatives, connecting platform capabilities to key business objectives and results
Be the Voice of the Customer & Drive Continuous Discovery: Champion the needs of our customers, leading ongoing discovery to understand how automation, data, and personalization can create better customer experiences. Leverage qualitative and quantitative insights to uncover unmet needs, validate hypotheses, and shape features that improve campaign performance and engagement
Cross-Functional Leadership & Alignment: Partner closely with marketing, data engineering, analytics, and technology teams to align on shared goals and define product requirements that enable seamless customer data activation and marketing automation. Facilitate trade-off discussions, build consensus across stakeholders, and influence strategy to ensure cohesive, data-driven marketing experiences across all business lines
Execute Iteratively and Deliver Value: Translate strategy into clear user stories and product requirements that enable impactful marketing automation and data activation capabilities. Manage the product backlog, prioritize based on business value and learning, and partner closely with agile teams to deliver high-quality, iterative improvements that advance marketing performance and customer engagement
Measure Outcome and Impact: Define and track key performance indicators (KPIs) that measure the effectiveness of marketing automation and customer data initiatives, such as engagement rates, activation velocity, segmentation accuracy, and campaign ROI. Use data-driven insights to guide product decisions, optimize performance, and clearly communicate results and business impact to senior leadership
Qualification
Required
5+ years of product management experience, with a focus on marketing automation, customer data platforms, and data-driven marketing technologies, demonstrating a strong track record of delivering scalable, high-impact solutions that enable smarter customer engagement and measurable marketing outcomes
Undergraduate degree required, advanced degree is a plus
Strong SQL expertise and data warehousing knowledge, with the ability to translate complex data architectures into scalable marketing automation solutions
Proven ability to translate product vision into actionable roadmaps, balancing long-term strategy with short-term priorities, and driving alignment across cross-functional teams to deliver impactful initiatives
Deep understanding of the end-to-end customer journey, with a passion for building data-driven marketing platforms that unify insights, automate interactions, and create consistent, personalized experiences across all channels
Exceptional communicator skilled at building alignment across teams and clearly conveying complex concepts to technical partners, business leaders, and senior stakeholders
Ability to navigate the complexity of data ecosystems and marketing technologies, anticipating integration challenges, and driving solutions that enable scalable, connected customer experiences
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
And more
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
5001-10000 employees
H1B Sponsorship
WEX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (10)
2023 (12)
2022 (20)
2021 (14)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
Sachin Dhawan
Chief Technology Officer
Recent News
2026-01-03
2025-12-05
2025-12-02
Company data provided by crunchbase