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Fordham University · 3 hours ago

Associate Director of Social Media and Digital Content

New York, NY

Full-time

Hybrid

Mid, Senior Level, Lead/Staff

$80K/yr - $90K/yr

4+ years exp

Fordham University, founded in 1841, is the Jesuit University of New York, offering exceptional education to over 16,000 students. The Associate Director of Social Media and Digital Content will manage the Office of Alumni Relations’ social media platforms and digital content, aiming to strengthen the Fordham community and increase awareness of the University.

Higher Education

Responsibilities

Manages social media platforms and digital content for the Office of Alumni Relations, helping to strengthen the Fordham alumni community, increasing University awareness, and ensuring strategic content and important news are shared in a timely manner and in tandem with the enterprise social media team

Collaborates with the Senior Director of Strategic Initiatives to build a comprehensive social media strategy and to identify, plan, create, and execute effective content for alumni-focused channels; stays abreast of social media trends and audience engagement; develops on-trend campaigns for social media platforms

Collaborates with colleagues across the University on digital content marketing initiatives. Creates and coordinates complementary content with other University departments

Maintains a calendar of strategic social media content and messaging for all platforms, creates and schedules posts using scheduling software, and monitors and engages with the alumni online community, responding to comments and messages as necessary

Engages in daily social listening, keeping the Senior Director of Strategic Initiatives advised of issues important to Fordham alumni and the University that emerge in social media

Tracks and reports the performance of all digital content, including social media, email, and website. Monitors, analyzes, and reports on social media analytics and submits reports weekly and monthly; adapts strategy based on performance

Creates and executes creative social media strategies for University events. Attends events on and off campus and captures and edits content (photos and video) as needed for social media platforms

Manages and updates website content on a regular basis. Acts as a key partner in the Fordham alumni website redesign project

Qualification

Social media strategyDigital content marketingData analyticsSocial media platformsContent management systemsEmail marketing platformsWebsite designCopywritingInterpersonal skillsOrganizational skillsTeamworkCreativity

Required

Bachelor's Degree

Minimum of four years of experience working with social media and digital platforms

Proven track record of developing and implementing successful social media strategies that align with organizational objectives, voice, and brand, and lead to growth in follower count and engagement

An understanding of the social media space; knowledge of current trends and best practices for digital platforms and content

Proven track record and expertise in applying social media trends to inform the development of viral content

Proficiency in social media platforms, data analytics, and tools (ex: Instagram, Facebook, LinkedIn, Twitter, Threads), and experience using social media management tools (ex: Hootsuite, Sprout Social)

Ability to communicate clearly and professionally; strong writing skills with proven copywriting ability for online platforms

Highly attentive to detail and demonstrates excellent interpersonal and organizational skills

Skilled in teamwork and navigating dynamic, competing priorities

Works effectively with a range of working styles

Willingness to learn new tools/applications as needed