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Critical Mass · 10 hours ago

VP, Media

New York, United States

Full-time

Hybrid

Director/Executive

$210K/yr - $250K/yr

10+ years exp

Critical Mass is a company focused on developing and executing media strategies across key client accounts. The VP of Media will lead a high-performing team, manage client relationships, and drive performance media strategies to deliver measurable results for clients.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Lead, mentor, and inspire a hybrid team (both in-person and remote)

Oversee client relationships, ensuring alignment with marketing goals and budgets

Manage omni-channel campaigns and collaborate with social, creative, and other media teams

Drive performance media strategies and optimization to ensure clients meet their KPIs

Attend and lead regular client meetings

Serve as a strategic advisor, guiding clients through the media planning process

Collaborate closely with internal and external stakeholders to ensure seamless execution

Partner with Strategy, Creative, Marketing Science, and Client Services leads across the organization

Support Marketing and Media Managers with reporting templates, management, and client presentations

Pull and deliver accurate data for initial analyses

Provide insights on campaign analysis and optimization

Research and prepare new information for paid media plans, RFPs, and presentations

Evaluate, build, and maintain relationships within the display and emerging media community

Stay up-to-date on the latest trends in interactive marketing and media and advise the Marketing and Media teams accordingly

Collaborate with cross-functional teams, including social leads, creatives, and account managers

Qualification

Digital media expertiseClient relationship managementData-driven strategyTeam managementAuto industry experienceMedia channel knowledgeEMarketer experienceGoogle Ad productsCommunication skillsLeadership skillsMentoring abilityAdaptability

Required

Must have: Auto industry and agency experience

10+ years of comprehensive media experience, with a passion and focus on digital

Proven experience managing and developing teams of 10+ professionals

Strong leadership skills with the ability to make decisive decisions and maintain a confident, clear voice

Expertise in using data to inform media strategy, planning, and recommendations

Experience with both tier 1 and tier 2 media (national and regional)

Exceptional communication skills, particularly in client-facing settings

In-depth understanding of key media channels, including search and social

Ability to mentor and guide directors, supporting their professional growth

Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks

Demonstrated ability to lead and grow a team of media professionals

Experience with eMarketer, Nielsen, and comScore

Familiarity with Google Ad products

Expert-level understanding of digital media and the digital landscape

Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and emerging channels

Passion for digital media and staying ahead of industry trends

Flexible and adaptable to new situations and challenges

Preferred

Experience with the OMNI marketing orchestration platform

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Access to online services for families and new parents

Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

13 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)