UniGroup · 3 months ago
Vice President, Marketing and Business Insights (Head of Marketing)
Fenton, MO, USA
Full-time
Hybrid
Director/Executive
10+ years expUniGroup is a company focused on growth and analytics, seeking a Vice President, Marketing and Business Insights to lead their marketing and analytics functions. This role involves shaping marketing strategies, overseeing brand development, and utilizing data to drive strategic decisions and enhance business performance.
Last Mile TransportationLogisticsTransportation
Responsibilities
Lead a collaborative, cross-functional team focused on accountability, innovation, and performance
Develop and execute a comprehensive marketing strategy that strengthens brand equity and market share
Oversee brand positioning, messaging, and digital campaigns that build trust and loyalty with customers, agents, and industry stakeholders
Partner with Sales leadership to design enablement tools and programs that support member growth and new business opportunities
Manage marketing budgets and vendor relationships to ensure innovation, efficiency, and maximum ROI
Leverage insights and analytics to guide campaigns and continually improve results
Define and lead UniGroup’s enterprise analytics strategy, turning data into a strategic asset that drives smarter decisions
Collect, validate, and interpret business data to ensure accuracy and reliability
Identify gaps, inefficiencies, and growth opportunities across operations, sales, and customer experience
Translate complex data into actionable insights that improve profitability and performance
Partner across the business to define key metrics, monitor performance, and identify emerging trends
Enable customer acquisition, retention, and revenue growth through data-informed strategies
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, Communications, or related field; MBA preferred
10+ years of leadership experience in marketing, business analytics, data strategy, or business intelligence
Proven success integrating data and analytics into marketing strategies that drive measurable growth
Strong expertise in brand strategy, digital marketing, and customer engagement
Technical competency with analytics and business intelligence tools
Exceptional communication and interpersonal skills to partner effectively with executives, agents, and vendors
Strategic, innovative thinker with strong analytical and problem-solving skills
Benefits
Medical, dental, and vision insurance options for you and your family
401(k) retirement plan with company match
Generous paid time off, holidays, and parental leave
Hybrid work model
Professional development and leadership growth opportunities
Employee assistance programs, wellness resources, and more
Company
UniGroup
UniGroup is a household goods relocation organization that offers transportation services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bob McCabe
Chief Operating Officer COO
Steve Burkhardt
Senior Vice President, Chief Marketing Officer
Recent News
St. Louis Business Journal
2025-03-17
St. Louis Business Journal
2025-02-24
Company data provided by crunchbase