Head of Lifecycle Marketing jobs in United States
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Remote · 3 months ago

Head of Lifecycle Marketing

Remote is a company dedicated to solving global employment challenges by enabling businesses to manage international teams effortlessly. They are seeking a Head of Lifecycle Marketing to lead strategies that enhance customer engagement, retention, and value through innovative lifecycle marketing initiatives.

Bookkeeping and PayrollComplianceConsultingHuman ResourcesRecruitingSoftware

Responsibilities

Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy
Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability
Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact
Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences
Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV
Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives
Champion automation, personalization, and data-driven decision-making across the lifecycle function

Qualification

Lifecycle MarketingCRM MarketingData AnalysisTeam ManagementCustomer SegmentationDigital Customer ExperienceOperational RigorFluent EnglishCreative Vision

Required

Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment
Expertise in building and scaling customer lifecycle programs across multiple channels
Strong analytical skills with a track record of leveraging data to inform strategy and execution
Experience managing and scaling high-performing teams with a focus on ownership and accountability
Deep understanding of customer segmentation, messaging, and personalization at scale
Entrepreneurial mindset with a balance of creative vision and operational rigor
Passion for innovation and elevating the digital customer experience
Writes and speaks fluent English

Preferred

It's not required to have experience working remotely, but considered a plus

Benefits

Work from anywhere
Flexible paid time off
Flexible working hours (we are async)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in-person social events or co-working spaces

Company

Remote is an employment, payroll, and HR platform for modern, distributed businesses.

Funding

Current Stage
Late Stage
Total Funding
$496M
Key Investors
SoftBank Vision FundAccelIndex Ventures
2022-04-05Series C· $300M
2021-07-13Series B· $150M
2020-11-01Series A· $35M

Leadership Team

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Job van der Voort
CEO
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John Kelly
Chief Revenue Officer
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Company data provided by crunchbase