RevOptimal · 3 months ago
Business Development Director - Political Audiences
United States
Full-time
Remote
Director/Executive
7+ years expRevOptimal is building the future of privacy-conscious identity resolution for advertising. They are seeking a high-performing Business Development Director - Political Audiences to grow revenue by selling proprietary audience solutions and data packages to brands, media agencies, and trading desks.
B2BB2CMarketing
Responsibilities
Build and manage a revenue pipeline: Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage
Practice consultative selling: Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns
Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on Political focused, data-layered PMP offerings
Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met
Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor
Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting
Qualification
Required
7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform
A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with political-focused opportunities
Experience selling data or media solutions directly into the political/public affairs sector (campaigns, agencies, advocacy groups)
Existing, strong connections within the political and advocacy advertising landscape (Republican, Democratic, and Non-Partisan)
Knowledge of campaign finance compliance (FEC/local laws) and common political advertising platforms
Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders
Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals
CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus
Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
Excellent communication—clear, concise proposals and persuasive storytelling
Preferred
IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications
Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions
Benefits
Medical
Dental
Vision
Generous PTO
Company
RevOptimal
RevOptimal provides B2B, B2C, account-based marketing, data enrichment, and validation solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Eric Slone
Founder & CTO
Recent News
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