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Keywords Studios · 3 months ago

Senior Product Marketing Manager - Fixed-term contract - Video Games

San Francisco, CA

Contract

Onsite

Senior Level, Lead/Staff

10+ years exp

Keywords Studios is a global leader in game development and publishing, and they are seeking a Senior Product Marketing Manager to join their Live Services Marketing organization. This role involves supporting the Product Marketing function for mobile games, driving marketing strategy, and leading cross-functional teams to enhance player engagement and retention.

AudioContentDigital MediaVideo Games

Responsibilities

Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services

Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies

Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle

Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team

Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)

Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency

Work with the Creative team on marketing asset development

Collaborate with Analytics to build accountability (targets, experiments)

Produce campaign post-mortems to highlight insights for Growth & Studio team

Partner with finance and operations on budget management for brand programs

Manage marketing campaign calendars, asset deliveries, and messaging for target audiences

Work in partnership with 1st Party and ASO to test and implement improvements across app stores

Qualification

Mobile marketingProduct marketingBrand marketingGaming industry experienceAnalytical skillsIntegrated marketingCross-functional team managementMarket researchGo-to-market strategyProject management

Required

Bachelor's Degree or equivalent in business or related field

At least 10+ years of experience in mobile marketing, product marketing, or brand marketing

At least 5+ years of experience in the gaming industry (ideally in mobile gaming)

You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners

Analytical marketer who can translate data into actionable insights

Experience managing a cross-functional team in a large organization

Integrated Marketing experience including paid, owned, and organic channels

Strong project management skills