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Haemonetics · 16 hours ago

Senior Manager, HCP Marketing

Boston, MA

Full-time

Onsite

Senior Level

$121K/yr - $164K/yr

7+ years exp

Haemonetics is a dynamic and diverse employer looking for a Senior Manager, HCP Marketing to support the delivery of the Americas marketing strategy. This role involves overseeing the development of HCP programs, building relationships with KOLs, and translating clinical insights into effective marketing strategies.

BiotechnologyConsultingHealth CareMedicalMedical Device

Responsibilities

Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise

Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed

Translate scientific and clinical insights into compelling, compliant HCP messaging and materials

Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc

In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches

Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions

Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships

Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects

Qualification

HCP marketingLife sciences experienceMarket insightsKOL relationship managementClinical engagementCollaborative problem solvingInnovative thinkingCommunication skills

Required

7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans

Life sciences' HCP marketing, industry advocacy and clinical engagement necessary

Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses

Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical

Bachelor's degree required