Titan America · 1 day ago
Marketing Manager
Titan America LLC is a premier producer of cement and building materials in the eastern United States. They are seeking a strategic and results-driven Marketing Manager to lead marketing initiatives across its product portfolio, focusing on market positioning and brand visibility.
Responsibilities
Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential
Conduct in-depth research on segment ecosystems—including competitors, influencers, regulatory developments, and industry trends—to identify risks and opportunities
Build competitive models to inform pricing, positioning, and go-to-market strategies
Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments
Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers
Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits
Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging
Lead digital marketing efforts—including CRM, website management, email, paid media, and social channels—to align with segment needs
Strengthen Titan America’s brand presence through participation in industry conferences, trade shows, and advocacy bodies
Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers
Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches
Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction
Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives
Drive adoption and visibility of Titan America’s sustainable solutions, particularly lower-carbon and innovative construction materials
Qualification
Required
Bachelor's degree in Marketing, Business, Engineering, or Materials Science (MBA preferred)
6–8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals
Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets
Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes
Proficiency in CRM systems, digital marketing platforms, and analytics tools
Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging
Proven ability to influence stakeholders, lead change, and collaborate across departments
Willingness to travel up to 50% for customer, industry, and internal engagements
Benefits
Annual performance-based bonus
Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)
Company
Titan America
Titan America is a family lead heavy building material company.
H1B Sponsorship
Titan America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (1)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-02-07IPO
Recent News
2025-11-19
Morningstar.com
2025-11-08
Business Wire
2025-11-06
Company data provided by crunchbase