Your Creative People · 3 months ago
Paid Media & SEO Strategist
Greenville, SC
Full-time
Onsite
Senior Level
5+ years expYour Creative People is a dynamic digital marketing agency seeking a Paid Media & SEO Strategist to lead and optimize digital marketing campaigns for clients across various industries. In this role, you will analyze data to enhance campaign performance and drive measurable results through both paid advertising and organic content strategies.
AdvertisingDigital MarketingMarketingProfessional ServicesSEOWeb Design
No H1B
Responsibilities
Optimize client-paid media campaigns to improve key performance indicators (KPIs) such as CTR, conversion rates, and ROI
Conduct thorough keyword research for client SEO campaigns to enhance organic search visibility and traffic
Implement advanced analytics techniques to track and report on client campaign performance, providing actionable insights for optimization
Collaborate with internal teams to align client strategies with business objectives and ensure successful campaign execution
Develop standardized reporting templates to efficiently communicate client campaign performance and insights
Establish YCP as a leader in digital marketing by consistently delivering exceptional results for clients through paid media and SEO strategies
Drive continuous improvement in client campaign performance through ongoing optimization efforts and strategic enhancements
Expand YCP's service offerings in paid media and SEO to meet evolving client needs and industry trends
Foster strong client relationships through proactive communication, strategic guidance, and value-added services
Develop and mentor team members to enhance their skills and expertise in paid media and SEO, driving overall agency growth and success
Qualification
Required
5-7 years of experience managing paid search and SEO campaigns for clients, preferably (but not required) within a digital marketing agency
Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and other relevant advertising and analytics platforms
Experience managing monthly budgets of at least $20,000 across multiple client accounts, allocating funds strategically to maximize ROI and achieve campaign objectives
Proven track record of optimizing campaigns to achieve key performance indicators (KPIs) and ROI goals for clients. Please plan to show examples
Strong analytical skills with the ability to extract actionable insights from data sets and provide strategic recommendations
Excellent communication skills with the ability to present complex data and insights clearly and concisely to clients and internal stakeholders
Strong project management skills with the ability to manage multiple client accounts and deliver results within deadlines
Preferred
Certifications in Google Ads, Google Analytics, Hubspot, or other relevant platforms are a plus
A Bachelor's degree in Marketing, Advertising, or Business is appreciated
Benefits
Family-first
Paid Absences
Competitive Pay
Wellness
Future Savings
Professional & Personal Development
Team development activities
Your celebratory birthday breakfast
Company cookouts
Epic Nerf battles
Lots and lots of Starbucks coffee (and tea)!!
Company
Your Creative People
ycp is focusing on marketing.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Justin M.
Principal Owner & Chief Strategy Officer
Company data provided by crunchbase