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Your Creative People · 3 months ago

Sr. Content Strategist & Copywriter

Greenville, SC

Full-time

Onsite

Mid, Senior Level

3+ years exp

Your Creative People is seeking a Sr. Content Strategist & Copywriter to join their Strategy & Messaging Team. The role involves developing brand messaging and content strategies that resonate with target audiences, enhancing the YCP brand, and managing digital marketing campaigns to drive engagement and leads.

AdvertisingDigital MarketingMarketingProfessional ServicesSEOWeb Design

No H1B

Responsibilities

Establish, systematize and automate YCP’s inbound lead generation process and email/video response followups

Re-focus all content on a new YCP website on our audience and the communication of our unique value offering

Enhance the YCP brand through better, targeted content for increased engagement across our social channels

Create vertical-targeted social, organic, and pay-per-click campaigns that effectively drive leads (ex. recruiting, sales campaign for video, our software platforms, etc.)

Craft headlines and copy for collateral and sales presentations (digital and print)

Write mission, vision, value proposition, and positioning statements as well as competitive advantages & brand story

Name (company and product) and create taglines for ad campaigns

Write engaging, audience-focused content across websites, social media channels, email marketing newsletters, pay-per-click ads, and blogs

Optimize web content for best search engine performance and keyword ranking

Create conversion-focused landing page copy

Set up and manage pay-per-click (e.g., Google Adwords) campaigns

Manage social media channels to increase brand awareness, further customer engagement, and generate new leads

Analyze and report ROI on campaign performance including SEO, pay-per-click ads, and social media

Work in conjunction with the video team to develop scripts and the unique story/message of each video

Complete editorial review of content pieces, advertising messages, and video scripts

Qualification

CopywritingContent StrategyDigital MarketingSEO OptimizationProject ManagementCreative WritingAnalytical ThinkingLeadership SkillsRelationship Building