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MyFitnessPal · 3 months ago

Director, Ad Operations

New York, New York, United States

Full-time

Onsite

Director/Executive

$170K/yr - $250K/yr

10+ years exp

MyFitnessPal is dedicated to helping individuals achieve their health goals through effective food tracking tools. They are seeking a Director of Ad Operations to lead the strategy and execution of advertising operations, focusing on both direct and programmatic channels while mentoring a high-performing team. This role involves optimizing campaigns, managing client relationships, and driving revenue growth through innovative ad strategies.

AppsFitnessHealth CareNutritionPersonal HealthQuantified SelfWellness

Growth Opportunities

Responsibilities

Define the vision and long-term strategy for Ad Operations, ensuring alignment with business goals and revenue growth objectives

Build, grow, and mentor a high-performing Ad Ops team, fostering professional development and strong execution standards

Partner with executive leadership to set goals, establish KPIs, and report on business impact of advertising operations

Serve as a thought leader, staying ahead of trends in ad tech, programmatic, and yield management

Contribute to organizational design/structure decisions to scale effectively

Emphasize data-driven decision making, challenging assumptions and evaluating ideas with strong judgment

Demonstrate smart risk-taking, balancing innovation and stability

Build clear career pathways, fostering continuous learning, stretch opportunities, and advancement for team members through mentorship, training, and exposure to cross-functional projects

Cultivate a high-performance, inclusive culture rooted in company values, where collaboration, accountability, and innovation are celebrated and recognized

Oversee the delivery and optimization of all direct-sold and programmatic campaigns, ensuring performance goals and client commitments are exceeded

Develop and own yield management strategies across direct and indirect channels, balancing revenue maximization with user experience

Lead operational innovations, including new workflows, tools, and integrations that scale with business growth

Act as a senior client-facing partner, collaborating with key advertisers and agencies to optimize campaign performance and strengthen long-term relationships

Manage and deepen relationships with SSPs, DSPs, and ad tech partners to unlock new revenue opportunities and maximize inventory performance

Collaborate with Sales and Client Success teams to proactively identify campaign risks and develop solutions to ensure client satisfaction

Make trade-off decisions that maximize ROI while balancing short- and long-term growth

Partner with Finance to manage investments across technology, headcount, and vendors

Partner with Product, Engineering, and Finance to implement new monetization strategies, improve reporting accuracy, and ensure flawless billing

Advocate for advertising needs within the broader organization, influencing product roadmaps and revenue initiatives

Serve as a bridge between operational execution and strategic business development

Qualification

Ad Tech MasteryClient-Facing ExperienceAnalytical StrengthLeadershipStrategic ThinkerCommunicationInnovation Mindset

Required

10+ years of progressive experience in digital advertising operations, with at least 3 years in a leadership role managing teams

Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, DSPs, header bidding, programmatic platforms, and measurement tools

Proven track record of building and developing high-performing operations teams, with strong coaching and mentorship skills

Ability to design and implement yield strategies, workflow innovations, and operational best practices

Comfort presenting insights and recommendations directly to advertisers, agencies, and senior stakeholders

Ability to analyze complex campaign and revenue data, extract insights, and influence business strategy

Excellent verbal and written communication skills, with the ability to translate technical concepts to executive, client, and cross-functional audiences

Proactive in identifying emerging trends, testing new approaches, and scaling best practices