Habit Burger & Grill · 3 months ago
Sr. Brand Manager, Channel Growth - Marketplace and Delivery
Habit Burger & Grill is seeking a Sr. Brand Manager, Channel Growth to drive sales growth for Pizza Hut US Delivery across various channels. This role focuses on developing marketing strategies, managing delivery operations, and collaborating with cross-functional teams to enhance the overall delivery experience.
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Responsibilities
Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing
Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans
Foster partnerships with delivery partners (DoorDash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth
Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more
Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting
Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI
Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption
Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web
Stay informed about trends, technologies, and competitive activity in delivery marketing
Develop a delivery test and product roadmap for continuous sales growth
Manage budgets across various funding sources, vendors, and tactics
Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations
Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints
Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction
Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners
Qualification
Required
Bachelor's degree (or applicable experience) required
10+ years in Ecommerce or Digital Marketing
Passion for consumer behavior and a proven record of translating consumer insight into sales
Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results
Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment
Desire to collaborate with a wide variety of talents, from creative to engineering
Strong communication skills, with the ability to flex from tactical to strategic conversations
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
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