Rich Products Corporation · 2 days ago
VP - Product and Brand Strategy, Global Markets
Buffalo, NY
Full-time
Hybrid
Director/Executive
$170K/yr - $284K/yr
15+ years expRich Products Corporation is a family-owned food company dedicated to inspiring possibilities. They are seeking a visionary leader to serve as Vice President, Product and Brand Strategy, responsible for shaping product and brand strategy capabilities, driving innovation, and ensuring alignment with consumer needs across global markets.
BakeryConfectioneryFood and BeverageFood DeliveryFood ProcessingManufacturingOrganic FoodSeafoodSnack FoodWholesale
Responsibilities
Develop and deploy global frameworks, tools, and methodologies for product and brand strategy tailored to the food industry and the channels in which we operate
Partner with Business Unit-level marketing teams to build local capabilities in category and brand management, portfolio optimization, brand positioning, and customer segmentation
Lead training, coaching, and strategic guidance to elevate marketing excellence across regions
Partner with Business Unit-marketing teams to develop product roadmaps that reflect emerging food trends, consumer needs, and innovation opportunities
Drive category management strategies to optimize assortment, pricing, and positioning across categories
Ensure alignment of product strategies with sustainability, health & wellness, and regulatory standards
Support Business Unit teams in managing product P&L's, optimizing profitability, and identifying growth opportunities across the food portfolio
Support Business Unit teams in lifecycle management strategies to maximize value from core and innovation platforms
Own global brand architecture and positioning, ensuring consistency while enabling local relevance
Guide Business Unit teams in building strong, differentiated food brands that resonate with target consumers and drive loyalty
Champion the use of consumer insights, behavioral data, and market intelligence to inform product and brand decisions
Embed segmentation strategies that reflect regional dietary preferences, cultural nuances, and consumption occasions
Qualification
Required
15+ years of experience in product and brand strategy within the food industry, preferably in a global organization
Expertise in brand category management including category P&Ls, development of innovation pipelines, and brand positioning across complex portfolios
Deep expertise in customer segmentation, market and competitive insights to direct product and brand positioning
Strong influencing and stakeholder management skills across cultures and functions
Proven success in developing capabilities and coaching teams in decentralized environments
Bachelor's degree in marketing or related field required; MBA required
Travel ~30% internationally
Company
Rich Products Corporation
Rich’s is a family-owned food company dedicated to inspiring possibilities.
10001+ employees
H1B Sponsorship
Rich Products Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (7)
2022 (7)
2021 (5)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$1.5MKey Investors
California Energy Commission
2024-09-12Grant· $1.5M
Leadership Team
Robert Rich
Founder
Recent News
2025-09-27
2025-09-23
2025-09-22
Company data provided by crunchbase