Universal Music Group · 3 months ago
Senior Director, Audience Development
Santa Monica, CA
Full-time
Onsite
Director/Executive
$111K/yr - $259K/yr
10+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Senior Director, Audience Development to lead audience growth strategies and enhance fan experiences through innovative marketing initiatives. The role involves collaboration across teams, building a marketing team, and employing data-driven insights to optimize audience engagement and retention.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Lead audience growth strategy and optimization in partnership with our Label client businesses
Collaborate across the organization to develop our marketing and product roadmap in support of your vision
Build a high performing marketing team and mobilize them to execute on your vision while supporting them achieve their professional development goals
Drive the development of a data-driven, fan-centric, test-and-learn culture through use & advocacy of marketing technology and reporting & analytics
Define and validate core audience KPIs
Partner closely with E-commerce teams to determine best ways to acquire new customers, deepen artist-fan engagement, drive increased spend and average order value
Analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications
Support Label client teams in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
Employ data-driven insights and an iterative testing approach to help optimize campaign builds, content modules, segmentation and other testing attributes
Lead development of new customer activation capabilities & service offerings, ensuring Label and artist needs are appropriately prioritized
Qualification
Required
10+ years experience in digital marketing with focus on retention and engagement with demonstrable results
Highly analytical with proven track record of applying data-driven insights into successful tactics
Strong project management skills, the ability to manage multiple projects simultaneously and the desire to bring structure to undefined processes
Expert communication, presentation, and material preparation skills required
High level of comfort navigating large organizational dynamics; proven success driving projects forward in a complex corporate structure is strongly preferred
Technical proficiency and knowledge of CRM database solutions and feeds, loyalty platforms, campaign management tools and platforms, Google Analytics, and BI tools/systems
Superior verbal and written communication skills
Strong attention to detail, strong ability to complete work on tight deadlines, logical thinking, curious, self-motivated
Goal-driven and passionate about exceeding goals
Convey a can-do, positive attitude towards tackling problems and are able to see other points of view, while maintaining a confident direction. Willing to roll up your sleeves and do what is necessary to get the job done
Preferred
High level of comfort navigating large organizational dynamics; proven success driving projects forward in a complex corporate structure is strongly preferred
Benefits
Comprehensive medical, dental, vision, and FSA options, as well as:
+ 100% coverage for out-patient mental health services
+ Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
+ A lifetime fertility support allowance of $30,000 to plan participants
+ Student Loan Repayment Assistance and Tuition Reimbursement
+ 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
+ Flexible Paid Time Off (PTO) for exempt employees
+ 3-weeks PTO for non-exempt employees
+ 2-weeks paid Winter Break
+ 10 Company Holidays (including Juneteenth and Wellbeing Day)
+ Summer Fridays (between Memorial Day and Labor Day)
+ Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-24
Digital Music News
2026-01-23
Company data provided by crunchbase