Juul Labs · 2 days ago
Regional Vice President, West
Texas, United States
Full-time
Hybrid
Director/Executive
$201K/yr - $325K/yr
7+ years expJuul Labs is dedicated to transitioning adult smokers away from combustible cigarettes and combating underage usage of their products. The Regional Vice President will build and execute the growth strategy for their region, drive performance through the commercial organization, and lead a team of Division and Zone Managers.
B2CConsumer ElectronicsConsumer Goods
Responsibilities
Build and execute the strategy for growth in your region by developing a plan and proposal and gaining alignment with key stakeholders within the commercial organization
Drive performance through your commercial organization by growing door count, distribution, pricing execution, merchandising excellence, and promotional execution, while combating youth usage
Continue to test & iterate on market improvements
Coordinate efforts with Government Affairs team on regulatory initiatives
Lead, train and build a team of Division Managers and Zone Managers that are responsible for leading a large team of Territory Managers on in-store execution and merchandising in addition to selling
Provide feedback to HQ for best in class examples and dissemination of key insights and sales performance to other
Must currently reside, or be willing to relocate to a state located in the region
Willingness to travel approximately 50% or more of the time
Perform related duties as assigned, within your scope of practice
Qualification
Required
Must live within the region with proximity to a major airport
Ideally located in LA, Salt Lake City or Denver
Must currently reside, or be willing to relocate to a state located in the region
Willingness to travel approximately 50% or more of the time
Experience as a Director Level and up sales team leader
Experience calling on Retail chain HQ decision makers responsible for Tobacco or Tobacco alternative categories
Experience managing/leading Tobacco or Tobacco alternative product distributors
Experience calling on Convenience Retail or Convenience Distributor Executives (CEO, COO, CMO, CFO, Etc.)
7-10+ years of progressive sales leadership experience, preferably in the highly regulated consumer products industry
Must have experience leading sales managers
Proven and demonstrated sales leadership, results oriented leadership, people leadership and strategic leadership skills
Strongly self-motivated to own & build projects end-to-end and succeed in a 'startup environment that requires a willingness to 'roll up their sleeves' to ensure success
Ability to influence others across functions and at multiple levels within the organization, providing ideas in a collaborative way that gets things done through others while advancing culture of collaboration and inclusivity
Analytical/metrics-oriented, able to think through actions in KPI terms
Strong 'selling' personality, able to execute on ad hoc business development
Curious & never satisfied with status quo - always thinking through what can be improved & acting on it
Excel, power-point, Salesforce, Tableau etc., excellent email / other digital communication skills
Bachelor's Degree in Business or related field
Benefits
A place to grow your career. We’ll help you set big goals - and exceed them
Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Cell phone subsidy, commuter benefits and discounts on JUUL products
Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
401(k) plan with company matching
Plus biannual discretionary performance bonuses
Company
Juul Labs
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products.
1001-5000 employees
H1B Sponsorship
Juul Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (20)
2022 (37)
2021 (30)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$16.45BKey Investors
AltriaTiger Global Management
2023-11-09Series Unknown· $1.28B
2022-11-10Series Unknown
2020-02-06Debt Financing· $721.56M
Leadership Team
K.C. Crosthwaite
Chairman & CEO at Juul Labs, Inc.
Robert Terra
Vice President Corporate Communications
Recent News
Anchorage Daily News
2025-12-19
2025-12-01
Company data provided by crunchbase