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The Shelf Influencer Marketing Agency · 4 hours ago

Director of Strategy (Influencer Marketing)

United States

Full-time

Remote

Director/Executive

8+ years exp

The Shelf Influencer Marketing Agency is a fast-growing agency that combines data science with creativity to deliver impactful marketing campaigns. The Strategy Director will lead strategic growth and business development by translating cultural intelligence into performance-driven strategies, while managing a team and collaborating across various functions.

AdvertisingAnalyticsBig DataDigital MarketingMarketingSocial Media Marketing

Responsibilities

Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs

Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals

Shape and present high-impact POVs to C-suite and Executive stakeholders

Simplify complexity into crisp stories and decisions

Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives

Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction

Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting

Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence—turning insights into standout campaign ideas at speed and scale

Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative

Decode algorithmic shifts and cultural signals into actionable creative and channel bets

Manage and mentor a team of strategists and analysts

Set standards for writing, storytelling, and visual craft

Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops

Uplevel deck quality and strategic rigor

Co-lead concept development and testing roadmaps

Increase pitch conversion with standout strategy and creator POVs

Shape thought leadership, webinars, and case studies; represent The Shelf externally

Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements

Qualification

Strategic LeadershipCultural InsightSocial ListeningAI-Powered SystemsDeck CraftTeam LeadershipStorytellingTrend ForecastingCreator DiscoveryVisual Design Sensibility

Required

8–12+ years in strategy, brand/creative strategy, social/influencer, insights, or similar; 3+ years leading strategists or cross-functional teams

Portfolio of work that ties cultural insight to measurable performance

Elite storytelling: you bring clarity to complexity and can command a room

Fluency with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT—or equivalent

Strong deck craft (Google Slides/PowerPoint) and a bias for structured frameworks

Preferred

trend forecasting, creator discovery, or early-stage AI experience; startup/agency/marketing-tech background

strong visual design sensibility

Benefits

100% covered healthcare

Flexible PTO

Company holidays that actually get honored

In-person off-sites in Atlanta to foster real connection

Company

The Shelf Influencer Marketing Agency

We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing.

Founded in 2012

Atlanta, Georgia, USA

51-200 employees