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U.S. News & World Report · 1 day ago

Director Marketing, Education

NYC Metro Area

Full-time

Hybrid

Director/Executive

$120K/yr - $150K/yr

10+ years exp

U.S. News & World Report is a multifaceted digital media company dedicated to empowering consumers with data-driven insights. In this role, you will lead the marketing strategy for U.S. News Education, focusing on demand generation and executing best-in-class marketing campaigns.

EducationEventsNewsPublishing

Responsibilities

Establish a marketing structure within U.S. News Education to lead demand generation

Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs

Identify opportunities for thought leadership through newsletters, webinars, social media, and blogs

Develop display advertising for U.S. News education solutions

Sponsorship opportunities for U.S. News education solutions

Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing

Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches

Collaborate closely with Sales leadership to establish a lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL)

Create a lead scoring matrix

Automate the MQL alert and routing process in Zoho

Create marketing documentation

Train all members of the B2B Sales teams on processes

Build an ROI framework for measuring impact of our marketing strategy

Develop a marketing attribution model in Zoho to track Marketing’s impact by channel on pipeline and closed won business

Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities

Establish quarterly goals and KPIs to measure marketing performance throughout the funnel

Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources

Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates

Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units

Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing

Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries

Qualification

B2B MarketingMarketing StrategyLead GenerationLeadership ExperienceZohoEvent MarketingROI MeasurementAnalytical SkillsMBACommunication Skills

Required

Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company

Established relationships with key university executives

Bachelor's degree required in a related field

Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders

Results-oriented mindset with self-motivation

Strong interpersonal, communication and analytical skills