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Matter Communications · 1 month ago

VP, Public Relations and Business Development

Boston, MA

Full-time

Hybrid

Director/Executive

$130K/yr - $160K/yr

8+ years exp

Matter Communications is an independent agency focused on unifying PR, creative services, and marketing to drive business through measurable results. They are seeking a Vice President to lead their Boston office, drive marketing initiatives, and oversee business growth while managing strategic client relationships and agency culture.

Public RelationsSocial MediaWeb Design

Hiring Manager

Petra Dawson

Responsibilities

Lead and manage the Boston office, overseeing strategic client relationships, agency initiatives, culture and collaboration and in-office operations

Drive new business by identifying and converting high-value leads, RFPs, and partnership opportunities into long-term clients

Create and execute a new business growth plan and meet associated revenue goals

Build and maintain a strong pipeline of qualified prospects while nurturing relationships with key industry influencers and decision-makers

Collaborate with the General Manager of PR, the President and other business leaders to pitch and close new opportunities, leveraging your network and industry knowledge

Partner with senior leadership to set growth targets and define KPIs for business development success

Lead new business and networking initiatives with Account Managers and Account Directors across groups

Track business development metrics and conversion rates, adjusting strategies to optimize performance

Mentor and develop teams on business development best practices and foster a proactive, growth-oriented culture

Lead marketing initiatives that elevate Matter’s visibility, attract new business, and highlight the agency’s differentiators

Provide strategic insight into service innovation and emerging market opportunities, aligning marketing efforts with client needs and industry trends

Oversee the creation and distribution of key content such as thought leadership, case studies, and social media (with a focus on LinkedIn posting and engagement) to raise brand awareness and support business growth

Represent the agency at industry events, conferences, and networking opportunities to expand reach and generate leads

Qualification

Business DevelopmentClient AcquisitionStrategic StorytellingPR Industry KnowledgeTeam DevelopmentRelationship ManagementCollaborationNegotiation

Required

8+ years of experience in business development or growth roles, ideally within a PR or integrated agency, with a strong focus on new client acquisition

Background in client service, strategy, or account leadership, with a proven transition into business development

Proven success in winning and growing major accounts through strategic storytelling, pitching, and negotiation

Deep understanding of the PR industry and a strong network to support prospecting and partnerships

Collaborative, relationship-driven leader with a passion for growth and team development