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Fivetran · 2 days ago

Senior Marketing Data Analyst

Oakland, CA

Full-time

Hybrid

Mid, Senior Level

$152K/yr - $189K/yr

4+ years exp

Fivetran is a company dedicated to simplifying access to data for organizations. They are seeking a Senior Marketing Data Analyst to analyze marketing performance and campaign effectiveness, drive growth, and optimize spending through data insights.

AnalyticsCloud Data ServicesData Integration

Responsibilities

Define and own Marketing metrics across funnel performance, campaign effectiveness, pipeline contribution, and ROI; establish benchmarks and enable monitoring through dashboards and self-serve tools

Analyze diverse datasets (e.g., digital campaigns, website analytics, CRM, product usage, pipeline and revenue data) to generate actionable insights and recommendations that improve efficiency and growth

Lead cross-functional projects with Marketing, Sales, Finance, and Product partners in areas such as: campaign attribution and performance, pipeline conversion efficiency, spend optimization, and audience segmentation

Analyze marketing experiments (e.g., A/B tests, channel pilots, creative variations) to measure impact, validate hypotheses, and provide clear recommendations for scaling or iterating

Investigate anomalies and performance shifts, conducting deep dives and creative exploration across disparate datasets to uncover root causes and opportunities

Own and enhance data infrastructure for Marketing Analytics — from metric definitions to data pipelines to dashboards and reporting systems

Shape data culture by mentoring junior analysts and establishing best practices in metric design, marketing analytics quality, and data storytelling

Qualification

SQLData modelingBI toolsPythonMarketing analyticsAnalytical rigorCommunication skillsAttention to detail

Required

4+ years of experience analyzing data in a marketing, growth, or go-to-market context

Advanced proficiency in SQL and data modeling; fluency with large, complex, and cross-functional datasets

Experience with BI tools such as Looker, Tableau, or similar platforms for building dashboards and visualizations

Strong attention to detail and a proven track record of analytical rigor in delivering reliable insights

Excellent communication and storytelling skills — able to simplify complex analyses and influence marketing and business decision-makers

Comfortable taking ownership of ambiguous problems and developing end-to-end analytic solutions

Demonstrated success using analytics to drive decisions in areas like campaign performance, funnel optimization, spend efficiency, or revenue impact

Passion for leveraging data and analytics to shape marketing strategy and drive measurable business impact

Preferred

Experience working with marketing and funnel-level data (e.g., campaign performance, website analytics, CRM/marketing automation data, or product usage signals)

Proficiency in Python or R for deeper analysis, statistical modeling, and automation of reporting

Background in B2B SaaS or growth-focused marketing analytics, ideally in environments with complex funnels, multi-channel attribution, or developer-focused products

Strong expertise in marketing attribution and ROI analysis, connecting spend and campaigns to pipeline and revenue outcomes

Applied knowledge of statistical methods (e.g., regression modeling, significance testing, experiment analysis) to evaluate marketing impact and guide decision-making

Benefits

100% employer-paid medical insurance

Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off

RSU stock grants

Professional development and training opportunities

Company virtual happy hours, free food, and fun team-building activities

Monthly cell phone stipend

Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.