SiriusXM · 2 weeks ago
Social Media Manager, Sports
New York, NY
Full-time
Hybrid
Mid, Senior Level
$67K/yr - $85K/yr
6+ years expSiriusXM is a leading audio entertainment company in North America, and they are seeking a passionate Social Media Manager to support the day-to-day social presence of their sports platform. The role involves creating engaging content that connects with fans and amplifies the channel’s unique voice across various platforms.
BroadcastingInternet RadioMusicNews
Responsibilities
Develop a cohesive social strategy across SiriusXM’s sports properties, guiding content priorities and driving long-term audience growth
Develop and refine social strategy across SiriusXM’s sports properties, identifying opportunities for growth and channel differentiation
Leverage data and audience insights to shape long-term social strategy, optimize content priorities, and guide decision-making across sports properties
Oversee the development of creative assets—photo, video, memes, reels, and short-form content—that resonate with fans and reflect the tone of Sports
Monitor social trends and platform features to keep Sport’s content fresh, timely, and culturally relevant
Partner with colleagues in programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns to shape integrated campaigns and ensure alignment across teams
Collaborate with SiriusXM brand social handles when relevant
Analyze content performance and audience insights, sharing regular reporting with stakeholders
Stay on top of sports news, major cultural moments, and fan conversations to keep content in tune with the community
Qualification
Required
6+ years of experience managing social media accounts for a sports brand, media company, or entertainment property including experience developing social strategy for sports or entertainment brands
Demonstrated ability to guide social direction across multiple properties or franchises
Strong interest in and knowledge of major sports categories, including the NFL, NBA, NASCAR, NHL, MLB, and broader sports culture
Experienced in delivering clear communication to large teams, including presenting updates, providing feedback, and facilitating collaboration across diverse team members
Proficient in content creation for social - producing/capturing content via iPhone/Android, editing video and photo
Proficient in copywriting, tagging, publishing to social platforms, etc
Deep knowledge and genuine passion for sports and sports culture
Strong understanding of social media platforms, best practices, and native content formats
Experience creating engaging content, including short-form video, social copy, and trend-reactive moments
An analytical mindset with experience using social tools to report on performance and shape strategy
Excellent writing skills and a strong sense of voice, tone, and audience
Ability to thrive in a fast-paced environment, juggle multiple priorities, and work cross-functionally
Comfortable being on-site at events, in-studio with talent, or capturing behind-the-scenes content as needed
Must have legal authorization to work in the U.S
Preferred
Experience with tools like Sprout or native platform analytics is a plus
Company
SiriusXM
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.
1001-5000 employees
H1B Sponsorship
SiriusXM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$2.98BKey Investors
JP Morgan ChaseBerkshire HathawayLiberty Media
2025-08-20Post Ipo Debt· $2B
2025-07-04Post Ipo Equity· $459M
2009-02-01Post Ipo Debt· $525.75M
Leadership Team
Jennifer Witz
Chief Executive Officer
Wayne Thorsen
Executive Vice President & Chief Operating Officer
Recent News
The Motley Fool
2026-01-22
Investing.com
2026-01-16
Company data provided by crunchbase