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DRB Homes · 3 days ago

Assistant Online Grand Opening Manager

Rockville, MD

Full-time

Onsite

Mid Level

DRB Homes is seeking an Assistant Online Grand Opening Manager responsible for managing the Grand Opening Process and improving conversions of VIP leads to appointments and sales. The role involves analyzing metrics, supporting the OSC team, and ensuring effective communication with leads and sales teams.

Building MaterialReal Estate

Responsibilities

Measure and track Grand Opening Timelines and Process across divisions

Report weekly metrics and roll-ups to Allison (and Division Sales Leaders as needed)

Analyze metrics, VIP lead traffic, conversions, and identify areas of success and improvement

Manage implementation and results of Grand Opening Process including Lead scoring, drip campaign messaging, OSC personalized emails, metrics, and projections

Support VIP Dial for Dollars Campaign across all divisions

Identify VIP campaigns for additional OSC support to maximize OSC Department timeliness and effectiveness of conversion of VIP Leads to appointments

Monitor VIP Lead messaging across the department via Click platform for cohesive, unique, and non-repetitive messages to our customers

Provide support to OSC team members in troubleshooting, policies and procedures, guidance, and other requested support

Assist in the onboarding and training of new OSC team members

Identify areas for improving conversions across the Department

Maintain familiarity with all DRB communities and divisions to anticipate future department staffing needs

Meet or exceed monthly conversion targets

Provide excellent customer service

Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate

Assesses lead’s needs and preferences to determine appropriate community and product

Schedules appointments for leads at appropriate community

Provide information regarding community and surrounding area

Provides Sales Team with all information about lead’s needs and preferences to insure warm and smooth transfer

Provides referrals to lenders and other resources as needed

Communicates appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant

Audits division and community web pages regularly

Submits website changes to corporate marketing group

Demonstrates thorough knowledge of DRB practices and products

Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents

Follows up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps

Acts as resource to sales team by sharing lead information and feedback

Attends and participates in sales meetings

Maintains tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments

Reports metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept conversion of kept appointment to sale, conversion of lead to sale

Enter all pertinent information into CRM including records of all interactions with the lead

Visits communities regularly to establish strong working relationships with sales team and insure accurate and timely knowledge of product and location

Manage inbound phone calls as directed by leadership team

Performs other duties as assigned by management

Qualification

Lead scoringMetrics analysisCustomer serviceCRM proficiencyTraining skillsCommunication skillsTeam collaboration

Required

Responsible for company-wide management of the Grand Opening Process, conversions, and metrics of VIP leads to appointments and sales

Identify areas and sources for improvement and create training opportunities to maximize department coverage and conversion of the ongoing Grand Opening Schedule

Provide advancement opportunities and a path for growth for Top Performers who have demonstrated leadership qualities

Measure and track Grand Opening Timelines and Process across divisions

Report weekly metrics and roll-ups to Allison (and Division Sales Leaders as needed)

Analyze metrics, VIP lead traffic, conversions, and identify areas of success and improvement

Manage implementation and results of Grand Opening Process including Lead scoring, drip campaign messaging, OSC personalized emails, metrics, and projections

Support VIP Dial for Dollars Campaign across all divisions

Identify VIP campaigns for additional OSC support to maximize OSC Department timeliness and effectiveness of conversion of VIP Leads to appointments

Monitor VIP Lead messaging across the department via Click platform for cohesive, unique, and non-repetitive messages to our customers

Provide support to OSC team members in troubleshooting, policies and procedures, guidance, and other requested support

Assist in the onboarding and training of new OSC team members

Identify areas for improving conversions across the Department

Maintain familiarity with all DRB communities and divisions to anticipate future department staffing needs

Meet or exceed monthly conversion targets

Provide excellent customer service

Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate

Assess lead's needs and preferences to determine appropriate community and product

Schedule appointments for leads at appropriate community

Provide information regarding community and surrounding area

Provide Sales Team with all information about lead's needs and preferences to ensure warm and smooth transfer

Provide referrals to lenders and other resources as needed

Communicate appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant

Audit division and community web pages regularly

Submit website changes to corporate marketing group

Demonstrate thorough knowledge of DRB practices and products

Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents

Follow up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps

Act as resource to sales team by sharing lead information and feedback

Attend and participate in sales meetings

Maintain tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments

Report metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept conversion of kept appointment to sale, conversion of lead to sale

Enter all pertinent information into CRM including records of all interactions with the lead

Visit communities regularly to establish strong working relationships with sales team and ensure accurate and timely knowledge of product and location

Manage inbound phone calls as directed by leadership team

Company

DRB Homes

DRB Homes is proudly ranked as the 3rd largest private homebuilder in America with a big mission: to craft homes of enduring quality and to serve each customer with unmatched care, attention, and integrity.

Founded in 1990