Apply on Employer Site

Weber Shandwick · 8 hours ago

Manager, Earned Media- Healthcare

LA Metro Area

Full-time

Onsite

Mid Level

$82K/yr - $92K/yr

3+ years exp

Weber Shandwick is seeking a Manager to join their Integrated Media team within the Healthcare Practice. The role focuses on media outreach, building relationships with media, and delivering strategic messaging for clients in various healthcare categories.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Develop a strong understanding of the client’s business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives

Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage

Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage

Develop strategic messaging for clients and support creation of media plans, briefing documents and proposals that take an integrated approach to driving awareness with target audiences

Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis

Proactively seek relationships with journalists on behalf of clients

Serve as a role model to team members and guide junior team members to drive results

Participate in client calls and provide integrated media updates and counsel to clients

Participate in office-wide initiatives, seminars and meetings to further professional learning and development

Actively participate in agency development and assist with new business as needed

Qualification

Media relationsHealthcare experienceStrategic messagingClient serviceProactivityBachelor’s DegreeCollaborationCritical thinkingConflict resolution

Required

Bachelor's Degree in Marketing, Communications, Public Relations

3 to 4 years' relevant health/wellness experience

Media relations experience

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees