Vivrelle · 1 month ago
Senior Manager, Customer Acquisition
New York
Full-time
Onsite
Mid, Senior Level
$100K/yr - $130K/yr
4+ years expVivrelle is committed to revolutionizing the luxury fashion industry by offering access to coveted designer pieces. They are seeking a strategic Manager of Customer Acquisition to lead paid media efforts and drive scalable customer acquisition through various digital channels.
E-CommerceFashionJewelrySubscription Service
Responsibilities
Own all paid media channels (Meta, Google, YouTube, TikTok, Pinterest, etc.) with a primary focus on customer acquisition and lead generation
Develop and execute full-funnel paid strategies to drive Vivrelle membership sign-ups
Launch, manage, and optimize campaigns to ensure strong ROAS and CPA performance
Collaborate with our Founders, tech team, social media, influencer and analytics teams to continuously test ad creative, messaging, and landing pages
Use data to identify and scale high-performing audiences, lookalikes, and retargeting strategies
Build and manage reporting dashboards to track KPIs and campaign performance
Partner with customer success team to ensure leads are nurtured effectively into members
Stay up-to-date with digital trends and new platform features to keep campaigns competitive
Qualification
Required
4–6+ years of hands-on experience in performance marketing or growth marketing, ideally in a DTC or subscription-based business
Proven track record of managing healthy paid media budgets across multiple platforms
Deep knowledge of performance metrics, attribution models, and testing methodologies
Experience with marketing tools like Google Ads, Meta Ads Manager, TikTok Ads, GA4, and attribution platforms (e.g., Rockerbox, Triple Whale, etc.)
Strong analytical mindset and proficiency in tools like Excel, Looker, or similar
Experience running campaigns focused on lead generation and conversion rate optimization
Preferred
Bonus if you've worked with luxury, fashion, or consumer lifestyle brands
Benefits
Medical, Dental and Vision Insurance
401k Program
Citi Bike, Kindbody, Peloton & Talk Space membership discounts
WFH flexibility, 15+ days of PTO, Birthday PTO
Access to our luxury closet, of course 😉
Company
Vivrelle
Vivrelle is a luxury accessories membership club that provides access to a shared closet of designer handbags, jewelry, and diamonds.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$131MKey Investors
Protagonist3L CapitalOrigin Ventures
2025-06-04Series C· $62M
2022-11-03Series B· $35M
2022-07-11Series Unknown· $8M
Leadership Team
Wayne Geffen
Co-Founder
B
Blake Cohen Geffen
Founder
Recent News
Crunchbase News
2025-11-25
Company data provided by crunchbase