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VaynerMedia · 3 months ago

Platform Strategy Producer - YouTube

United States

Full-time

Remote

Mid Level

VaynerMedia is a contemporary global creative and media agency recognized for its impactful business results. They are seeking a Platform Strategy Producer to manage and grow their YouTube Short presence, create high-quality video content, and analyze brand interactions on social media.

ConsultingSocial Media

Responsibilities

Manage and grow a YouTube Short presence with over 4.7MM subscribers

Seek through and review hours of footage to find the best possible contextual creative for the platform

Work hand in hand with the creative team to turn timestamps into high quality contextually relevant video content

Plan and execute the programming and content distribution for YouTube channels via a thought out content calendar

Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM's

Willing to go beyond basic metrics tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations

Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Qualification

YouTube channel managementSEO best practicesSocial media expertiseCreative analysisContent distribution planningCuriosityProject management toolsWriting skillsVerbal communication skillsAdaptability

Required

Proven track record of success growing or managing YouTube channels

Experience working on and growing YouTube channels via smart promotion, tactical platform usage and creative analysis

Deep knowledge of YouTube best practices and how to drive channel growth

A working knowledge of SEO best practices in across YouTube and Google Search

Consider yourself a Social Media 'know it all' and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc

Can combine creativity and analytics with the ability to convert into a story

Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc

Strong writing and verbal skills

Preferred

Any experience using the following social listening & project management tools a plus but not mandatory: CrowdTangle, TweetDeck, Asana

Company

VaynerMedia

Glassdoor3.6

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.

Founded in 2009

New York, New York, USA

1001-5000 employees

http://vaynermedia.com

Funding

Current Stage

Late Stage

Leadership Team

Allan Blair

SVP and Head Of Strategy EMEA

Stephanie Halphen

SVP Strategy

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