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Prenuvo · 3 months ago

Director, Performance Marketing

United States

Full-time

Remote

Director/Executive

$210K/yr - $270K/yr

12+ years exp

Prenuvo is on a mission to transform healthcare through proactive measures, offering innovative whole body scans. They are seeking a Director of Performance Marketing to lead their paid media and lifecycle marketing strategies, focusing on customer acquisition, retention, and sustainable growth.

Health CareHealth DiagnosticsMedical

Growth Opportunities

Responsibilities

Lifecycle marketing (lead gen, conversion, retention)

Own CRM strategy across email, SMS, push, and in-app: acquisition captures, onboarding, nurture, upsell, cross-sell, reactivation, and win-back

Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value

Stand up referral, loyalty, and lead magnet programs; integrate with paid to retarget and suppress efficiently

Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout to improve CVR and reduce churn

Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail, aligned with digital

Build geo-first test plans (geo splits, phased market rollouts) to read lift and scale

Negotiate rates, placements, and value-adds; set creative rotation and flighting

Implement unified frequency and reach management across offline and online

Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing

Deploy audience frameworks: prospecting, retargeting, and suppression using first-party data and clean rooms

Heavily influence the measurement roadmap: MMM, MTA, geo-experiments, platform lift studies, and holdouts

Build an incrementality program with always-on tests; codify decision rules for scaling/pausing

Define the source of truth for LTV, attribution windows, and forecasting. Partner with Marketing Analytics and Finance on models and reporting

Publish weekly scorecards and monthly QBRs with insights, not just metrics

Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial

Prioritize backlogs using impact sizing tied to revenue

Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital

Establish test matrices for hooks, offers, formats, and CTAs by audience and channel

Hire, develop, and mentor channel owners, CRM managers, and analysts

Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization

Ensure compliance with privacy, consent, and deliverability standards

Qualification

Performance mediaLifecycle marketingSEO strategyMeasurementExperimentationAnalytics toolsTeam managementCreative testingData-driven growthProject managementClear communication

Required

12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels

Proven ownership of LTV:CAC, payback, and incrementality at scale

Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads

Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale

Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics

Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC)

Advanced Excel/Google Sheets; SQL familiarity preferred

Clear communicator with executive-ready narratives and concise recommendations

Excellent project management and prioritization

BA required; MBA a plus