Flex · 2 weeks ago
Marketing Director – Product & Partnerships
Littleton, MA
Full-time
Onsite
Director/Executive
$159K/yr - $219K/yr
10+ years expFlex is a diversified manufacturing partner that helps brands design and deliver innovative products. They are seeking a visionary Director of Marketing to lead global marketing strategies for JetCool, focusing on brand awareness and strategic partnerships.
ElectronicsManufacturingProduct Design
Responsibilities
Lead JetCool’s co-marketing initiatives with strategic partners including Dell, NVIDIA, Flex, and other OEMs
Drive JetCool’s placement in partner innovation labs and showcase areas
Collaborate with partner teams to integrate JetCool into vertical reference architectures (e.g., Financial Services, Healthcare)
Develop training and enablement programs for partner presales and technical communities
Manage press releases and analyst engagement through outsourced PR firms, ensuring alignment with JetCool’s strategic messaging
Architect JetCool’s digital marketing strategy across paid, organic, and SEO/SEM channels
Manage relationships with outsourced vendors for Google Ads, SEO, and digital analytics
Partner with sales to design and execute integrated campaigns targeting AI, HPC, and hyperscaler segments
Oversee trade show strategy and execution, ensuring consistent messaging and post-event content capture
Own JetCool’s messaging framework and evolve it to resonate with hyperscalers, OEMs, system integrators, and vertical buyers
Manage the content calendar and guide outsourced writers to produce blogs, white papers, newsletters, and social media content
Develop keynote presentations, sales enablement materials, and technical collateral that support product launches and strategic initiatives
Define KPIs and build a data-driven dashboard to measure campaign and channel performance
Manage marketing budget, vendors, and agency relationships to ensure timely and impactful delivery
Mentor junior staff and foster a collaborative, fast-paced marketing culture
Support strategic initiatives across sustainability, product positioning, and ecosystem engagement
Qualification
Required
10+ years of B2B marketing experience in data centers, semiconductors, or adjacent industries (cooling, power, AI, compute)
Proven success in global marketing strategy, campaign execution, and partner co-marketing
Experience working with engineering teams, press and analyst relations, and external creative agencies
Deep familiarity with Intel, Dell, HPE, NVIDIA, and other ecosystem players
Strong grasp of technical marketing, including sustainability, liquid cooling, and compute infrastructure
Exceptional communicator—able to craft compelling narratives across visual, written, and verbal formats
Proficient in marketing automation, CRM systems, and content management tools
Strategic thinker with a hands-on approach to execution and team leadership
Startup mindset: scrappy, resourceful, and energized by building from the ground up
Travel 10% of the time for trade shows and events
Company
Flex
Flex designs, manufactures, and supplies electronics products for the industrial sector.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$200MKey Investors
CienaSilver Lake
2023-11-29Post Ipo Equity
2003-03-03Post Ipo Equity· $200M
1994-03-25IPO
Leadership Team
Revathi Advaithi
Chief Executive Officer
Kevin Krumm
Chief Financial Officer
Recent News
2026-01-12
2026-01-05
Company data provided by crunchbase