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SeatGeek · 3 months ago

Product Marketing Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$105K/yr - $151K/yr

8+ years exp

SeatGeek is simplifying and modernizing the ticketing industry with a fan-first attitude. As a Product Marketing Lead, you will be responsible for core positioning, messaging, and go-to-market strategies for key products, collaborating across various teams to ensure strong market fit and drive understanding of SeatGeek's differentiated value.

EdiscoveryEventsSearch EngineSportsTicketing

Responsibilities

Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans

Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow

Create programs and content that help our clients and their fans get the most value out of SeatGeek products

Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more

Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance

Leverage competitive and customer insights to drive pricing and packaging for new and existing products

Qualification

Product marketing experienceMessaging hierarchy developmentPricing initiatives experienceLive event technology knowledgeAnalytical skillsCommunication skillsProactive self-starter

Required

8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments

Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences

Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan

Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition

Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market

Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership

Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions