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Sega of America, Inc. · 3 months ago

Sr. / Community Manager

Irvine, CA, USA

Full-time

Hybrid

Senior Level, Lead/Staff

$105K/yr - $130K/yr

8+ years exp

Sega of America, Inc. is seeking an experienced Sr. Community Manager with a passion for video and mobile games. This role involves leading external product communication, community engagement, and marketing efforts for SEGA Japan Studios’ GaaS titles, while collaborating closely with various teams to enhance community channels and align player interests with business goals.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Help define and develop a distinct brand voice and personality for GaaS titles, including but not limited to Persona5: The Phantom X, HATSUNE MIKU: COLORFUL STAGE!, and upcoming unannounced projects

Collaborate with SEGA of America, SEGA of Japan, IP Holders and Development Teams cross-functional and international teams to develop globally integrated and innovate community campaigns that are aligned with the project’s strategic and financial goals

Create and maintain social content roadmap calendar, clearly outlining promotional efforts and keeping Sr. Director, GaaS Marketing and cross functional teams organized

Serves as a key community contact with direct interface with development and studio groups to supply them with key insights, trends and best practices

Contribute to content strategy and player-facing communications, including active engagement on official social channels, community channels and reactive messaging

Provide engaging written and visual content, working with internal social and creative design teams and creative agencies as necessary

Manage all owned channels for assigned products, including social media (Meta, Instagram, Twitter, TikTok, YouTube), forums (Reddit, Discord, owned forums) and 1st party community hubs

Build, support and retain new and long-term relationships with content creators

Expert on all social channels and their tools managing relationships with each of the platform account managers

Identify needs, problems, common opinions, and end-user sentiment through official community channels and social media, providing meaningful reporting to management

Analyze and report metrics pertaining to community sentiment and social engagement, as well as KPIs online activities, to drive improvement, optimization, and innovation

Drive views and concurrency on Twitch and YouTube

Provide and create the voice of the game and developer to players, and vice versa, via social channels

Become a product expert and participate in livestreams and video productions as an informational and authoritative brand representative, when required

Track and manage all aspects of social/community budget across your portfolio with rigor and accuracy

Other duties as assigned

Qualification

Community managementSocial media marketingGaming culture knowledgeCopywriting skillsAnalytical skillsProject managementMS Office proficiencyJapanese language skillsTeam leadershipCommunication skills

Required

5+ (Manager) or 8+ years (Sr. Manager) of experience in community management, social media marketing or fan-focused public relations in a related field or on major consumer brands

Bachelor's degrees or equivalent experience in communication, marketing, or related field

Must be an avid gamer with a strong understanding of relevant genres, including RPGs, anime-inspired games, and titles centered around Japanese IP. A passion for gaming culture and communities is essential. Experience or interest in the anime or gaming industry/brands is a plus

Must have management experience, including leading teams of 2 or more and overseeing external vendors in community management efforts

In-depth knowledge of current community and content distribution channels, emergent trends and best practices, and the role they play in community and publishing strategy

Exemplary product and brand communications, copywriting, and creative writing skills

Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. Ability to tell a story via PowerPoint and/or Excel a strong plus

Knowledge of publisher streaming and content creation on streaming and social channels and familiar with back-end analysis of metrics and scheduling

Organized self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs, while working in a team environment

Active engagement in current games industry news with a deep understanding of gamer culture in social media

Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity

Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role

Experience building new processes and applying best practices a strong plus

Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics

Proficiency in MS Office and social analytics platforms; graphic design experience is a plus, but not required

Proven ability to manage confidential product, business, and trade information with professionalism and discretion

Positive, professional, collaborative, and flexible attitude

Ability to work in-person in Irvine, CA in hybrid model

Preferred

Japanese language skills and experience working with Japanese or Asian corporations are a plus, but not required

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)