Apply on Employer Site

Marriott International · 3 months ago

Senior Manager Marketing Data and Analytics

Nashville, TN

Full-time

Onsite

Mid, Senior Level

$85K/yr - $121K/yr

2+ years exp

Marriott International, Inc is a leading hospitality company, and they are seeking a Senior Manager for Marketing Data and Analytics. This role is responsible for leading the data and analytics function for the Gaylord Hotels brand, developing strategies to measure marketing impact, and collaborating with various teams to enhance marketing efficiency and effectiveness.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Serve as the team’s subject matter expert on data, analytics, and measurement related to marketing. Help to upskill and resource the team with the information need to scale and grow analytics capability

Consolidate data across disparate data sources (e.g. email, web, paid media, earned media) and build dashboards, tools, and resources that allow for understanding performance and trends

Work with cross-discipline partners in special events, revenue management, sales, and marketing to identify business trends and impact of marketing on business performance

Lead the development and implementation of advanced analytical tools and data products using tools like Microsoft Excel, Power Query, Power BI, Power Automate, VBA, and Python

Lead the prioritization of work through strong collaboration and relationships with marketing leadership

Work with external vendors, agencies, and partners to access, aggregate, and analyze data. For example, partner with third-party ticketing vendor to get data on marketing offer performance

Provide frequent, regular updates on marketing performance

Create automated dashboards

Conduct more complex deep dives into performance

Provide targeted and timely communication of results, achievements, and challenges to all stakeholders through reporting, presentations, and other formats

Collaborate with marketing leadership (brand and property) to identify and address analytics needs

Identify technical tools, solutions, and resources. Recommend vendors, manage contracting and implementation according to Marriott International policies

Ensure compliance with all applicable Marriott International policies regarding use of data

Collaborate with the Vice President, Brand & Marketing, Senior Director of Integrated Marketing, and Director of Digital Product to identify priorities and address analytics needs across the team

Perform other responsibilities as assigned

Travel required: Up to 20%

Excellent project management skills, with the ability to independently manage multiple projects

Team player: builds strong relationships and collaborates with regional and corporate stakeholders

Excellent presentation and communication skills (both written and verbal)

Ability to take large volumes of complex and technical information and present it to Senior Management in a clear, concise, and complete manner to support executive decision-making

Strong attention to detail both in developing tools and validating data

Skilled at promoting a cohesive team environment and working both independently and as part of an effective team

Demonstrates self-confidence and is capable of building credibility among peers

Qualification

Advanced analytics toolsMarketing analyticsData visualization toolsSQLGoogle AnalyticsAttribution modelingData warehouseProject managementTeam playerPresentation skillsAttention to detail

Required

Bachelor's degree in Marketing, Public Relations, Communications, Business, or related major

2-5 years experience in sales, marketing, digital or related professional area

Mastery of advanced analytics tools and data products including: Microsoft Excel, Power Query, Power BI, Power Automate, Tableau, Snowflake, Datorama

Proficiency in marketing analytics, including nuanced understanding of channel-specific KPIs and measurement limitations, attribution modeling, and platforms

Familiarity with Google Campaign Manager, Meta Business Manager, Google Analytics, Adobe Analytics/Campaign, and other online advertising and measurement platforms

Excellent project management skills, with the ability to independently manage multiple projects

Team player: builds strong relationships and collaborates with regional and corporate stakeholders

Excellent presentation and communication skills (both written and verbal)

Ability to take large volumes of complex and technical information and present it to Senior Management in a clear, concise, and complete manner to support executive decision-making

Strong attention to detail both in developing tools and validating data

Skilled at promoting a cohesive team environment and working both independently and as part of an effective team

Demonstrates self-confidence and is capable of building credibility among peers

Candidate must reside in Nashville, Tennessee or the DMV area (DC, Maryland, Virginia area)

Preferred

Expertise using a data warehouse to access and manipulate large volumes of data using SQL or similar

Expertise in building tools and presenting data via data visualization tools (Tableau, Power BI, or similar)

Experience with tagging (event tracking, campaign tracking, e-commerce tracking, cross-domain tracking, etc.)

Experience connecting disparate data sources, building tools/dashboards to analyze and synthesize data, and then presenting findings, insights, and visualizations of these findings

Experience using genAI in marketing analysis to extract insights and streamline processes

Experience in travel/hospitality space and/or with ticketed attractions/events

Benefits

A wide range of benefits designed to support you and your family, enrich your wellbeing, empower your career, and spark new adventures.

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)