Wizards of the Coast · 3 months ago
Creative Brand Manager, D&D Franchise
Wizards of the Coast connects people around the world through play and imagination. The D&D Franchise team is seeking a Creative Brand Manager to serve as a brand steward for Dungeons & Dragons, guiding research and developing creative references while ensuring brand integrity across various initiatives.
Card and Board GamesDigital EntertainmentGamingTV
Responsibilities
Maintain, update, and distribute D&D Franchise’s lore and reference archive
Research, organize, and curate D&D worldbuilding elements—characters, settings, storylines, and themes—into clear, actionable resources for cross-functional and external teams
Develop and evolve creative toolkits and brand tenets that enable consistent, high-quality storytelling aligned with the heart of Dungeons & Dragons
Partner with internal teams and external collaborators to translate the creative and narrative pillars of D&D into new expressions across media, products, and experiences
Act as a steward of D&D’s storytelling and brand identity, ensuring that all creative work honors the brand’s tone, spirit, and aspirational qualities
Offer constructive feedback and creative problem-solving, maintaining fidelity to the IP while supporting innovation and forward-thinking perspectives
Qualification
Required
Proven track record in research, narrative development, or creative brand management, as well as deep experience with internal and external collaboration
Familiarity with current Dungeons & Dragons system, settings, and storylines, and a passion for enabling others to express them in ways that reflect Wizards' values, diverse voices, and contemporary fantasy
Strong unassisted writing, editing, and storytelling skills, capable of streamlining research material into clear, actionable narrative and brand guidance for a variety of partners
Experience with knowledge management; able to organize and maintain a document library and securely disseminate information. A proactive problem solver who anticipates creative and brand challenges, identifies solutions, and maintains alignment across teams and partners
Familiarity with digital collaboration tools and standard creative and office software (e.g., Adobe Creative Suite, Microsoft Outlook / Teams, PowerPoint, Smartsheet, Confluence)
Preferred
Familiarity with current D&D community and Actual Play ecosystem
Benefits
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
Company
Wizards of the Coast
Wizards of the Coast develops and publishes game-based and other entertainment products.
H1B Sponsorship
Wizards of the Coast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (7)
2023 (2)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
unknown1999-09-09Acquired
Recent News
2026-01-04
2026-01-04
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