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Monster Energy · 5 months ago

Digital Analytics Manager

Corona, CA

Full-time

Onsite

Mid, Senior Level

$97K/yr - $129K/yr

5+ years exp

Monster Energy is a bold and unconventional brand that embodies a way of life and mindset. They are seeking a Digital Analytics Manager to manage global digital marketing analytics, analyze data across various platforms, and drive strategic insights for marketing innovation.

EnergyFood and BeverageFood Processing

Responsibilities

Analyze data across web, e-commerce, CRM, and social listening platforms to uncover customer behaviors, sales trends, and content performance. Tell compelling, data-driven stories that guide decision-making at all levels

Create and maintain robust reports and visualizations using Looker and PowerBI. Track and synthesize KPIs across traffic, conversion, engagement, and ROI

Partner cross-functionally to deliver insights that align with campaign strategies. Surface opportunities to optimize performance and elevate customer experience

Collaborate on the implementation of pixels and tags using Google Tag Manager to ensure accurate campaign measurement and attribution

Design and analyze A/B tests to refine strategies, increase conversions, and personalize the customer journey

Shape institutional knowledge around digital analytics, empowering senior leaders with clear insights and forward-looking trends

Manage development of dashboards and analysis to answer strategic questions for the business. Create institutional knowledge on analytics and educate senior leadership on digital and multichannel customer trends

Conduct regular audits to ensure data accuracy, troubleshoot integration issues, and ensure hygiene across platforms

Qualification

Digital AnalyticsPower BIGoogle Analytics 4A/B TestingCRM ToolsData StorytellingTag ManagementCross-Platform AnalysisPerformance TrackingData Accuracy

Required

Bachelor's Degree in the field of Marketing, Data Science, Business Analytics, Statistics, or a related field

Minimum of 3 years of applied experience leveraging business intelligence and digital analytics platforms—such as Power BI, Tableau, Google Analytics 4 (GA4), Adobe Analytics & Hotjar

5+ years digital marketing experience, ideally within Consumer Packaged Goods (CPG) industry

Working knowledge of CRM tools (Salesforce, Tealium, Airship)

Strong storytelling skills - can distill complex data into clear, compelling insights

Experience in cross-platform analysis, A/B testing, and performance tracking

Solid understanding of tag management, digital KPIs, and campaign performance metrics