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Grindr · 1 day ago

Product Marketing Manager, Core

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level, Lead/Staff

$117K/yr - $156K/yr

8+ years exp

Grindr is building the global gayborhood in your pocket, and they are seeking a Product Marketing Manager to shape and amplify the core user experience. This role involves leading go-to-market strategies, influencing product direction, and ensuring user feedback is integrated into product development.

DatingLGBTLocation Based ServicesMobile Apps

Responsibilities

Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience

Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals

GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution

Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention

Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans

Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact

Qualification

Product MarketingGo-to-Market StrategyLifecycle MarketingAnalytical SkillsCross-Functional CollaborationAction-OrientedUser-Centric MindsetCommunicationProblem-SolvingSelf-Starter

Required

8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry

Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results

Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity

Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions

Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans

Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage

Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making

Preferred

Excel at cross-functional partnership, bringing clear insights and persuasive storytelling to Product, Engineering, and Design conversations to shape the roadmap and elevate the core experience

Leverage modern tools with ease, using platforms like Braze for lifecycle messaging and Figma for creative collaboration to execute campaigns that resonate

Bring relevant industry perspective, with prior experience in the dating, social, or consumer app space — understanding what drives user connection and engagement

Have a data-informed mindset, comfortable turning metrics and experimentation into actionable strategies that improve the user journey

Thrive in fast-paced environments, embracing ambiguity, simplifying complexity, and driving clarity across teams

Champion the user voice, translating customer needs into product and marketing strategies that balance empathy with business impact

Benefits

Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.

Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.

Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.

Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.

Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.