Tapestry · 4 hours ago
Director, Search (SEO and AEO)
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $195K/yr
10+ years expTapestry is a global house of brands that values individuality and creativity. The Director, Search (SEO and AEO) will lead the enterprise search strategy, focusing on SEO and AEO health, performance, and discoverability while collaborating with various teams to enhance visibility and drive organic growth.
ApparelFashionRetail
Responsibilities
Define and execute an enterprise-wide SEO strategy that drives sustainable organic growth and aligns with brand priorities
Stay at the forefront of AI Engine Optimization (AEO), ensuring Tapestry content and experiences are discoverable in AI-driven search, chatbots, and emerging platforms
Lead initiatives across taxonomy, metadata, internal linking, and content optimization to strengthen discoverability and improve conversion
Partner with engineering and product teams to ensure robust site architecture, crawlability, indexation, structured data, rendering, and Core Web Vitals compliance
Provide SEO and AEO best practices into seasonal planning, navigation, site refreshes, and digital product development in partnership with UX, merchandising, product, and engineering teams
Serve as SEO/AEO lead for high-impact projects such as replatforming, taxonomy restructuring, and international expansion, safeguarding and enhancing visibility
Partner with performance marketing teams to ensure complementary strategies and shared insights across paid and organic search
Define KPIs and reporting frameworks to measure SEO and AEO performance, using dashboards and analytics to share insights with leadership
Anticipate algorithm updates, adopt emerging tools, and pilot innovative approaches to keep Tapestry’s SEO and AEO practices best-in-class
Qualification
Required
10+ years of progressive SEO experience in large-scale, complex retail/e-commerce environments
Proven success driving organic growth through taxonomy optimization, technical SEO, and content strategies
Familiarity with AEO concepts and emerging discovery models (AI-driven search engines, generative AI platforms, voice assistants)
Deep expertise in site architecture, crawl/index dynamics, structured data, and scalable SEO solutions. Proficiency with SEO / AEO analytics tools
Demonstrated ability to influence and partner with engineering, product, UX, and merchandising teams to integrate SEO/AEO into site development and experiences
International SEO/AEO expertise, including hands-on experience managing hreflang implementation, multilingual content strategies, and global site optimization
Demonstrated experience managing external agencies and partners to drive SEO/AEO initiatives and performance
Strong communication skills to advocate for SEO/AEO priorities and connect performance to business outcomes
Ability to manage multiple priorities and enterprise-scale initiatives in a fast-paced environment
Bachelor's degree required
Preferred
Master's degree preferred
Benefits
Medical insurance
Dental insurance
Vision insurance
401 (K)
Paid Paternity and Maternity leave
Commuter Benefits
Disability insurance
Tuition assistance
Company
Tapestry
Tapestry is a global house of brands that embraces the exploration of individuality.
10001+ employees
H1B Sponsorship
Tapestry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (22)
2023 (19)
2022 (46)
2021 (30)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$5.13B2025-05-22Post Ipo Debt· $2B
2024-12-04Post Ipo Debt· $1.5B
2023-11-15Post Ipo Debt· $1.63B
Leadership Team
Joanne C. Crevoiserat
Chief Executive Officer
Scott Roe
Chief Operating Officer and CFO
Recent News
Benzinga.com
2025-12-26
2025-12-10
Company data provided by crunchbase