nexus IT group · 3 months ago
National Manager, Marketing Media and Analytics 0825
Irvine
Full-time
Onsite
Director/Executive
10+ years expNexus IT Group is a leading auto manufacturer seeking a National Manager of Marketing Media & Analytics to lead their media strategy and digital marketing efforts. This role is critical in shaping the brand's media presence and driving innovation through effective analytics and collaboration across departments.
ConsultingSoftware
Responsibilities
Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives
Allocate budgets across channels including traditional, digital, and emerging platforms
Lead vendor and agency relationships, including negotiations and premium media placement
Ensure media strategies support brand growth, sales goals, and long-term objectives
Drive digital and social strategies that engage audiences and build loyalty
Oversee development of creative content across paid, owned, and earned channels
Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution
Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting
Develop performance dashboards, attribution models, and channel mix strategies
Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, BigQuery, and Looker
Establish KPIs before campaign launches and ensure reporting drives timely optimization
Translate marketing data into clear insights that guide decision-making
Provide leadership with analytics that enhance overall business performance
Manage and mentor a team of media, digital, and social professionals
Build and maintain strong partnerships with agencies, platforms, and internal stakeholders
Foster a culture of innovation, continuous improvement, and data-driven marketing
Qualification
Required
Bachelor's degree required; Master's degree preferred
10–15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics
5+ years of people management experience and in-house marketing team leadership
Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation
Experience with major analytics and campaign management platforms
Proven success managing large-scale budgets and complex national media campaigns
Strong analytical and strategic problem-solving skills
Skilled in interpreting data and turning insights into action
Ability to champion innovation while balancing governance and processes
Excellent communication, presentation, and leadership skills
Company
nexus IT group
Nexusitgroup is a company used for recruitment, it allows people to find jobs.
11-50 employees
Funding
Current Stage
Early StageRecent News
"2024년 국내 서버시장 매출 5조 원··· 72.7% 성장" 한국IDC | CIO
2025-06-04
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