Publicis Communications · 3 months ago
Analyst, Media Technology
New York, New York
Full-time
Hybrid
Entry Level
$49K/yr - $72K/yr
1+ years expPublicis Communications is a leading global marketing and communications agency known for creating impactful experiences through data and technology. They are seeking an Analyst in Media Technology to support digital advertising campaign execution, ensuring timely and accurate completion of deliverables, as well as quality assurance and results reporting.
Marketing & Advertising
Responsibilities
You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns
Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
Uploading creative elements and mapping according to traffic instructions into an Ad Server
Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan
Confirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors
Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed
Qualification
Required
Four years of college education and/or one to two years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)
Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
Amazing communication skills – you're straightforward, you're candid and, above all, you're thoughtful and kind
Proficiency in managing numbers – if you can whip through an Excel document, you've got an ace in your pocket
A love of media – and the motivation to learn everything you can and get better at everything you do
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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