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Hilb Group · 3 months ago

HR Content Marketing Associate

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Hilb Group is a service-driven company that values career and professional development. They are seeking a motivated HR Content Marketing Associate to manage content strategy, develop HR compliance materials, and collaborate with internal stakeholders to enhance content engagement.

Customer ServiceFinancial ServicesInsurance

Responsibilities

Responsible for Content Strategy & Planning, driving and maintaining the HRC content calendar to ensure consistent, timely, and high-quality content delivery. This includes balancing frequency to prevent audience fatigue and unsubscribe rates, while ensuring clients receive notifications at least 90–120 days in advance of foreseeable compliance regulation implementation dates

Project manages end-to-end content development of HR compliance-focused materials (e.g., HR-Alerts, Practice Pointers, e-books, newsletters, infographics, Knowledge Hub resources, webinars, sales campaigns, product announcements and social media posts)

Maintains clear communication and alignment across all stakeholders throughout the production process

Partner with internal subject matter leads (e.g., HR Consulting, Recruiting, etc.) to capture insights and translate them into timely, accurate, and engaging content aligned with brand standards and strategic objectives

Conduct regular audits to ensure NP-HRC-approved master templates, proposals, presentations, and collateral materials are properly organized, using correct file types, naming conventions, and storage locations

Design and manage presentations and templates, ensuring alignment with NP-HRC brand standards, correct file types, naming conventions, and organized storage. Maintain a centralized library to support internal and client-facing needs

Own the external webinar process, coordinating with internal and external partners to deliver seamless, branded experiences

Track and analyze content performance using dashboards and engagement metrics (e.g., clicks, downloads, conversions). Collaborate with HRC leadership to refine strategy based on insights and audience feedback

Collaborate with internal subject matter experts and Hilb Group Corporate Marketing to capture insights, elevate SEO rankings, expand audience reach, and drive strategic campaigns that promote HR Consulting services

Create and manage Microsoft Forms and/or SurveyMonkey for surveys, event registrations, and workflow automation as directed

Qualification

Content developmentHR compliance knowledgePowerPoint proficiencyAdobe Creative SuiteExcel proficiencySalesforce Marketing CloudSEO tools familiarityDigital marketing knowledgeProject management skillsCommunication skills

Required

Bachelor's degree in marketing, Communications, Business, or a related field (HR experience is required.)

2–4 years of relevant content development experience

Demonstrated experience creating HR-related content

Familiarity with HR regulations and industry trends, with the ability to translate complex topics into accessible content for diverse audiences

Exceptional writing and editing skills with an eye for detail

Strong proficiency in PowerPoint (presentation design, formatting, and storytelling)

Advanced skills in Excel (data analysis, dashboards, and formatting)

Strong proficiency in Adobe Creative Suite, with exceptional expertise in InDesign

Proficiency in content management systems and familiarity with SEO tools

Strong understanding of digital marketing and social media platforms

Analytical mindset with the ability to interpret data and adjust strategies accordingly

Demonstrated proactive ownership of responsibilities, ensuring timely execution, quality outcomes, and strategic alignment

Initiative-driven approach to identifying gaps, proposing solutions, and following through independently

Demonstrated communication with stakeholders and rigorous deadline management to ensure deliverables meet or exceed expectations

Mindset of continuous improvement, actively seeking feedback and applying learnings to future initiatives

Preferred

Experience with Salesforce Community Cloud is a plus

Experience with Salesforce Marketing Cloud will be given high priority

Benefits

Company Paid Life Insurance, Long-Term and Short-Term Disability.

Medical, Dental, Vision and FSA/HSA plans.

401(k) with company match.

Additional voluntary benefits including Critical Illness, Accident Insurance, Hospital Indemnity and Supplemental Life Insurance, Legal and Identity Protection, and Pet benefits.

Generous PTO.

An awesome team of professionals!

Company

Hilb Group

Partners Together - Endless Possibilities Hilb Group provides the resources of a big insurance broker and the attentive, personal service of a small agency.

Founded in 2009

Richmond, Virginia, USA

1001-5000 employees