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HoYoverse · 3 days ago

Marketing Specialist

United States

Full-time

Remote

Entry Level

$65K/yr - $80K/yr

1+ years exp

HoYoverse is committed to providing immersive virtual world experiences to players around the world. As a Marketing Specialist, you will work closely with the publishing and development team to shape and execute marketing efforts in the North American market, focusing on integrated campaigns and brand collaborations.

E-Commerce PlatformsVideo Games

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Participate in the key promotion campaign, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc

Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process

Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem

Qualification

Marketing experienceVideo game industry knowledgeData analysisContent writingCross-cultural teamworkAnime cultureCommunicationCollaboration skills

Required

1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus

Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture

Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued

Preferred

Existing connections with local vendors, IP holders, or PR resources are preferred

Benefits

100% employer-paid healthcare premiums for you and your dependents

Generous paid time off

401K/ RRSP plan

Employer-paid life and disability insurance

Team-building activities throughout the year

Flexible working hours

Company

HoYoverse

HoYoverse is dedicated to providing players all over the world with immersive virtual world experiences. It is a sub-organization of miHoYo.

Founded in 2021

Singapore, Central Region, SGP

201-500 employees

https://hoyoverse.com

H1B Sponsorship

HoYoverse has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (6)

2023 (4)