BD · 3 months ago
Regional Account-Based Marketing Manager
Franklin Lakes, NJ
Full-time
Onsite
Mid Level
$115K/yr - $189K/yr
3+ years expBD is one of the largest global medical technology companies in the world, dedicated to advancing the world of health. The Account-Based Marketing Manager will develop marketing activities for assigned accounts, supporting sales teams by understanding customer insights and proposing tailored solutions to drive business growth.
Health CareMedical DeviceTechnical Support
Responsibilities
Become the vital bridge between Sales and Marketing by orchestrating comprehensive Account Marketing Plans that transform strategy into action! Working hand-in-hand with Sales Management, Platforms, and Global Marketing teams, you'll craft strategic roadmaps with clearly defined Key Driver Goals, precise ownership assignments, and actionable timelines that drive measurable results
Sales Enablement Champion: Directly support Key Account Managers in surpassing their budget targets by addressing their specific needs with tailored solutions and strategic insights
Cross-Therapeutic Expert: Develop versatile expertise across multiple Therapeutic Areas, allowing you to confidently showcase our complete portfolio to diverse customer segments
Strategic Market Analyst: Lead sophisticated market segmentation initiatives, uncover hidden opportunities, craft compelling value propositions, conduct in-depth competitive analyses, and develop effective objection handling strategies
Take ownership of sales enablement and Go-to-Market tactics that drive meaningful results!
Partner with Key Account Managers to develop customized action plans for each account, ensuring precise customer targeting through sophisticated pipeline management based on comprehensive Molecules Mapping and Collection Initiatives
Design and implement cutting-edge omnichannel communication strategies and account-centric digital marketing approaches that generate genuine demand within target accounts. Create and deliver robust training programs that empower our Sales teams to effectively communicate the unique value of our solutions
Collaborate closely with our Customer Success team to amplify the Voice of Customers throughout Global functions. By gathering critical insights about unmet needs and emerging market trends, you'll help identify the most impactful technical engagement priorities that will drive future development and innovation initiatives
Qualification
Required
Masters Degree in Marketing or MBA
3 years of experience in operational Marketing
Ability to Travel 30-40% domestic and international
Strong interpersonal and leadership capabilities, as well as marketing expertise in Pharma business
Ability to translate strategy into execution plan, and take a role in securing the commercial success of our Global Accounts
Strong presentation, marketing skills and eye for business
Demonstrated leadership skills and cross-functional participation
Preferred
Experience in strategic account marketing to enterprise accounts
Experience developing marketing tactics for major, global accounts and developing accounts- preferably in the life sciences/pharmaceutical industry
Experience working closely with sales for projects or campaigns or experience training sales
Benefits
A valuable, competitive package of compensation and benefits programs
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively
To support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President of the BD Interventional Segment
Recent News
Medical Device Network
2026-01-17
2026-01-16
Med-Tech Insights
2026-01-16
Company data provided by crunchbase