Runwise · 3 months ago
Senior Data Analyst- Marketing and Demand Gen
United States
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $180K/yr
3+ years expRunwise is a fast-paced, customer-focused climate-tech startup that aims to make cities more affordable, sustainable, and healthier. They are seeking a Senior Data Analyst - Marketing & Demand Gen who will be responsible for building dashboards, analyzing marketing campaigns, and collaborating cross-functionally to enhance data-driven decision making.
Information TechnologySensorSmart BuildingSoftware
Responsibilities
Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI)
Perform analysis on marketing campaigns (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities
Model, forecast, and report on demand gen pipeline, attribution, and budget allocation
Monitor funnel metrics and lead quality, iterate to improve conversion rates
Segment audiences and perform cohort analyses to inform personalization, experimentation, and retention strategies
Design and support A/B tests, attribution models, multi-touch models, incrementality, and holdout experiments
Collaborate cross-functionally to embed data-driven decision making across marketing, growth, and sales
Define and standardize key definitions, metrics, and data governance to ensure alignment and consistency
Qualification
Required
3+ years of marketing / demand generation / growth analytics experience
Strong SQL skills for querying, joining, aggregating, etc
Advanced proficiency in Excel / Google Sheets
Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders
Comfort working in ambiguity, with evolving models and data constraints
Excellent communication skills, ability to present to leadership
Benefits
Medical, dental, and vision insurance
HSA & FSA options
Paid Parental Leave
Access to Talkspace & Health Advocate
Flexible PTO
Commuter Benefits
401K
Company-paid life insurance
Voluntary supplemental life insurance
Free in-office lunch on Wednesdays
Hybrid work environment
Summer Fridays
Monthly L&D Series
Employee Resource Groups (e.g. DEIB Committee, Run Club)
Company
Runwise
Runwise is a smart operating system company that provides a software platform for building heat management.
51-200 employees
H1B Sponsorship
Runwise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageTotal Funding
$95.39MKey Investors
Multiplier CapitalFifth Wall
2025-06-09Series B· $30M
2025-06-09Debt Financing· $25M
2023-11-22Series Unknown· $11M
Leadership Team
Jeffrey Carleton
CEO and Founder
Lee Hoffman
Co-Founder & President
Recent News
Soma Capital
2026-01-08
2025-08-11
2025-06-19
Company data provided by crunchbase